Lizzy Foo Kune serves as a Distinguished VP Analyst and co-leads the Gartner Futures Lab. She specializes in guiding organizations to develop and optimize customer data and technology strategies that align with overarching enterprise objectives. Her research encompasses customer data management, with a particular emphasis on customer data platforms (CDPs), marketing data and analytics, and the integration of emerging technologies to enhance customer insights. Her work provides actionable guidance on marketing dashboard technologies, reporting processes, and the operationalization of marketing analytics.

Lizzy co-leads the Gartner Futures Lab, where she manages Gartner’s Maverick research program and spearheads the Future of the Customer initiative. Through her expertise, she enables organizations to leverage data-driven approaches for improved customer engagement and strategic decision-making.