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Matt Moorut
Sr Director Analyst
Gartner
Speaker Topics
- Channel, Campaign, and Content Management
- Customer Experience and Understanding
- Marketing Operations and Innovation
- Brand Strategy and Activation
- Marketing and Growth Strategies
Speaker Bio
Matt Moorut is a Senior Director-level analyst for Gartner, based in London, UK. In his role, he advises CMOs and their teams on strategic digital marketing topics, including email marketing, search marketing, AI and omnichannel strategy development and marketing technology trends. While at Gartner, he has presented the opening keynote at Gartner's Marketing Symposium/Xpo and served as its chair, as well as leading Gartner's industry-specific marketing strategy research.
Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
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Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
Sessions
Monday, June 08, 2026 04:15 PM - 04:45 PM MDT
Signature Series: What Genius Brands Show About Emerging Digital Marketing Best Practices
Matt Moorut,
Sr Director Analyst, Gartner
Gartner benchmarked over 1,000 brands on their digital marketing performance this year, with only the top 3% earning the distinction of “Genius.” In this session, we’ll reveal what these standout brands are doing differently and explore what their strategies can teach us about emerging digital marketing best practices for the years ahead.
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Tuesday, June 09, 2026 12:00 PM - 12:30 PM MDT
The Impact of LLMs on Search Marketing Strategy
Matt Moorut,
Sr Director Analyst, Gartner
While the usage of Gemini, ChatGPT and other LLMs rapidly increases, traditional, search-based discovery pathways are being disrupted. Join this session to learn about the latest trends in AEO, SEO and paid search, and understand the actions required to succeed in your search marketing efforts.
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