Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Matt Moorut
Sr Director Analyst
Gartner
Speaker Topics
- Channel, Campaign, and Content Management
- Customer Experience and Understanding
- CMO Leadership and Collaboration
- Marketing Operations and Innovation
- Brand Strategy and Activation
- Marketing and Growth Strategies
Speaker Bio
Matt Moorut is a Senior Director-level analyst for Gartner, based in London, UK. In his role, he advises CMOs and their teams on strategic digital marketing topics, including email marketing, search marketing, AI and omnichannel strategy development and marketing technology trends. While at Gartner, he has presented the opening keynote at Gartner's Marketing Symposium/Xpo and served as its chair, as well as leading Gartner's industry-specific marketing strategy research.
Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
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Mr. Moorut provides Gartner's clients with guidance on strategy development, channel marketing teams and operations, budgeting, martech trends, AI and best practices. He is the lead expert for Gartner's research into "Genius" brands, which highlights top performers in digital marketing and the strategies that enable their performance.
Sessions
Monday, June 08, 2026 02:30 PM - 03:15 PM MDT
Exclusive Invitational Program Session: The Critical Channel Marketing Trends You Must Address
Matt Moorut,
Sr Director Analyst, Gartner
Join us for this limited-access Invitational Program session to understand key shifts in engagement patterns across cornerstone digital marketing channels, and what they mean for marketers. You’ll receive guidance on the key issues to address within an effective channel marketing strategy for 2026–27. Plus, you’ll hear real-life experiences from your peers on their journeys to drive growth across digital marketing channels.
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Monday, June 08, 2026 04:15 PM - 04:45 PM MDT
Signature Series: How to Become a Genius Digital Marketing Brand
Matt Moorut,
Sr Director Analyst, Gartner
Gartner benchmarks the digital marketing performance of over 1,000 brands, with the top 3% earning the distinction of “Genius.” In this session, we’ll reveal the latest set of Genius brands. We'll also highlight the tech, talent and management strategies enabling Genius brands to outperform peers using AI, giving CMOs a blueprint to learn from.
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Tuesday, June 09, 2026 10:30 AM - 11:00 AM MDT
The Impact of LLMs on Search Marketing Strategy
Matt Moorut,
Sr Director Analyst, Gartner
While the usage of Gemini, ChatGPT and other LLMs rapidly increases, traditional, search-based discovery pathways are being disrupted. Join this session to learn about the latest trends in AEO, SEO and paid search, and understand the actions required to succeed in your search marketing efforts.
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Tuesday, June 09, 2026 03:15 PM - 04:15 PM MDT
Leadership Exchange: CMO Spend Survey: An Industry Perspective
Ewan McIntyre,
VP Analyst, Gartner
Chris Beland,
VP Analyst, Gartner
Ross Cosner,
VP Analyst, Gartner
Matt Moorut,
Sr Director Analyst, Gartner
Alex De Fursac Gash,
VP Analyst, Gartner
Every year, Gartner's CMO Spend Survey delivers must-have benchmarks and insights into the state of marketing budgets and strategy. This session offers an exclusive deep dive and overview of key insights from this year's survey, an opportunity to get into the numbers that matter the most. Attendees can ask questions and discuss the insights with Ewan McIntyre, chief of research for Gartner for marketing, along with a team of Gartner industry analysts and other CMOs in attendance.
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