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Mike Plante
Managing Vice President
Amica Insurance
Speaker Topics
- Talent Management
Speaker Bio
Mike is a marketing leader with 20+ years of success in marketing strategy, brand building and demand generation in multiple industries and media channels. Mike has extensive experience as a client directing agencies and on the agency side directing client programs. Today Mike leads the media and platforms center of excellence within the Amica Insurance Marketing & Communications department.
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Session
Monday, June 02, 2025 01:45 PM - 02:15 PM MDT
Executive Story: Moving to an In-House Advertising Model
Eric Schmitt,
VP Analyst, Gartner
Mike Plante,
Managing Vice President, Amica Insurance
Insourcing paid media offers several benefits — particularly financial savings. However, it also raises challenges. This session will help chief marketing officers create a solid plan to shift advertising tasks in-house. We also share tactics for offsetting common risks.
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