This year’s conference theme Architecting Sales Success in the Age of AI, explores AI-driven strategies, leadership insights and proven frameworks for building agile, high-performing sales organizations ready to thrive in a fast-changing world. Explore the topics, all developed with this theme in mind.
Explore this year’s topics
View topics for CSO and sales executives and dive into last year’s sessions while we work on the full 2026 agenda.
Conference Topics at a Glance
Agentic AI in Sales
Uncover how agentic AI is transforming sales, driving action and insights, enhancing decision making for sales teams.
AI-First Sales Strategy
Discover how an AI-first sales strategy empowers teams by augmenting work, making it more efficient and driving insights that lead to improved sales outcomes.
Buyer Insights and Experience
Create and develop insights and strategies that drive high-value buyer engagements across all target personas.
Look back at 2025 conference sessions
There are many sessions happening each day at Gartner CSO & Sales Leader Conference 2025. While we work to develop this year’s agenda, filter to see sessions that align with your role and interests.
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Tuesday, May 20, 2025
09:30 AM - 10:15 AM PDT
Gartner Opening Keynote: Seizing the Moment: Transform Sales Organization DNA with Big Bets on AI and Talent
Dan Gottlieb,
VP Analyst, Gartner
The DNA of top-performing sales organizations is rapidly changing due to shifts in technology, talent and information. Sales leaders must act fast to not only survive but also beat the competition. Join the Gartner opening keynote to learn how leading sales organizations are using AI and talent strategies to win now and in the future.
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10:30 AM - 10:50 AM PDT
Braintrust: The AI Habit Trap: Avoid The Fatal Flaw Sales Leaders Never Saw Coming
Jeff Bloomfield,
FOUNDER, Braintrust
Sales leaders are turning to A.I. to sharpen their teams' skills—but what if it's reinforcing the wrong ones? A.I. doesn’t fix bad habits; it multiplies them. Without the right communication training upfront, sales teams risk hardwiring ineffective messaging at scale. In this session, discover the hidden flaw in A.I.-driven sales enablement, why "garbage in, garbage out" is more than a cliché, and how to ensure A.I. accelerates success, not failure. Don't let your team fall into the habit trap.
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10:30 AM - 10:50 AM PDT
SAP: Practical Adoption of AI Driven Sales - Accelerate decisions, Unleash productivity
Gajanan Betigeri,
PRODUCT MANAGER, SAP
AI has the power to revolutionize B2B selling. This however places significant pressure on sales organizations to form tangible strategies and tactics to adopt game-changing technologies like AI Agents and Generative AI… and sales leaders find themselves bombarded with noise and fluff not rooted in truth.
Join this session to discover how SAP is helping sales organizations harness AI today to create immediate benefits while ensure long-term success with connected, intelligent, and adaptive sales processes.
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Join this session to discover how SAP is helping sales organizations harness AI today to create immediate benefits while ensure long-term success with connected, intelligent, and adaptive sales processes.
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11:00 AM - 11:30 AM PDT
What Are AI Agents and What Do They Mean for Sales?
Adnan Zijadic,
Sr Director Analyst, Gartner
This session demystifies AI Agents, examining their types and capabilities. Compare them to human agents, highlighting strengths, limitations, and collaboration opportunities. Discover how AI Agents can enhance sales strategies, improve customer interactions, and drive growth. Gain insights to effectively leverage AI in your sales organization and embrace the future of sales.
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11:00 AM - 11:30 AM PDT
Navigating AI's Impact on Sales Enablement Competency Models
Bill Yetman,
Sr Director Analyst, Gartner
AI has transformed skills needed for sales enablement, replacing manual tasks with Generative AI. Sales enablement teams now face challenges in adapting to new skills such as data literacy, AI proficiency, and content personalization, often without guidance on long-term role design. This session explores disruption sources, essential skills, and future role planning needs.
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11:00 AM - 12:30 PM PDT
Workshop: Transform Customer-Facing Quarterly Business Reviews Into Your New Competitive Advantage
Aditya Vasudevan,
Director Analyst, Gartner
Robert Blaisdell,
VP Analyst, Gartner
External customer QBRs are standard in account management, yet many CSOs find them antiquated, and customers often don't see the value. Changing buying dynamics increase the importance of QBR positioning, delivery, and impact. This session will show how to transform these meetings to attract the right attendees, recommend solutions, balance focus on today and tomorrow, and create meaningful dialogue.
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11:00 AM - 11:30 AM PDT
Top 5 Commercial Threats CSOs Need to See Coming
Dave Egloff,
VP Analyst, Gartner
CSOs are confronted with unprecedented challenges and threats that demand strategic foresight and agility. This session provides an inventory of the top threats poised to reshape commercial enterprises and sales strategies over the next 12-18 months. Equip yourself with the knowledge and tools necessary to anticipate and navigate these changes to remain resilient and competitive
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11:00 AM - 11:45 AM PDT
Ask the Expert: How to Fix That Failing Sales CRM Program
Guy Wood,
Sr Director Analyst, Gartner
Ilona Hansen,
VP Analyst, Gartner
In today's fast-paced sales world, sales ops leaders face pressure to adopt tech that boosts performance. Many CRM systems hinder more than help. This session helps sales leaders revamp struggling CRMs. Join our expert for insights on diagnosing issues, streamlining processes, and boosting user adoption. Learn to transform your CRM into a sales success catalyst and elevate your team's performance.
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11:00 AM - 11:45 AM PDT
Roundtable: Advanced Strategies for Customer-Focused Segmentation
Danielle McKinley,
Sr Director Analyst, Gartner
This session will discuss how to update customer-focus efforts by revisiting segmentation approaches across diverse routes to market. Join this session to learn more.
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