Melissa Hilbert is a Vice President at Gartner in the Gartner Sales Technologies Group. Ms. Hilbert is responsible for the Revenue/Sales Enablement agenda which includes a magic quadrant and critical capabilites. The technology includes sales content, training and coaching. She leads the digital adoption platform market (DAP) enabling digital adoption of employee technology, which also includes a market guide. She also leads the digital sales rooms (DSRs) market including a market guide. She covers user adoption of CRM and other sales tech. AI is an intricate part of all of these markets.