Accelerate learning and build a shared vision by attending as a group

Over the next year, chief marketing officers and their marketing teams will need to expand the connections that lead to resilience, differentiation and growth. Fundamental to this success will be the ability for the senior marketing team to work side by side with shared knowledge and aligned vision.

There is no better environment for stakeholders to align, learn and network

Divide and conquer

Split up to attend more sessions designed for every member of your team.

Evaluate exhibitors and solution providers

Compare solutions for all stakeholders across your business.

Meet as a team with experts

Discuss your challenges and validate your strategies.

Buy more, save more

Group Rate Discount

Save on registration when you attend the conference with your colleagues. Receive complimentary registration(s) when you register as a team.*

1 for 4 paid registrations
2 for 8 paid registrations
3 for 12 paid registrations
4 for 16 paid registrations

*See Group Rate Discount terms and conditions.

Tips for attending the Gartner Marketing Symposium/Xpo™ conference as colleagues

Align your vision as you forge strong relationships and a deeper, shared understanding with your colleagues and peers to help drive your strategies forward.

Pre-conference
During the conference
Post-conference

Pre-conference

Have a team-planning meeting to set key objectives.
Decide a strategy for how to divide and conquer the agenda (which sessions you attend collectively could be as important).
Agree on how you will share key lessons.
Create a document repository for notes, slides, etc., on Google Drive or other file-sharing platform.

During the conference

Create a Microsoft Teams/Slack/Google Hangout channel to stay in touch during the conference.
Share sessions with your teammates — make notes of times they would find especially helpful.
Make a plan to share a coffee or lunch break together as a team.
Set up a.m. or p.m. meetings to discuss what you hope to learn, what you did learn, and stay connected.

Post-conference

Set up a meeting to review key take-aways and create an action plan for how you will apply what you have learned. What are you going to start doing/stop doing/do differently as a result of what you have learned?
Connect on LinkedIn with any peers you met during the conference.
Schedule follow-up meetings with any exhibitors that piqued your interest (through the Gartner Conference Navigator).

“We’ve started our business planning, and we have to work together to decide what our objectives are for that next year, so this has been helpful in doing that. We’ve learned so many different ways to collaborate better, through a lot of these sessions. We’re taking action out of these sessions to apply to our business planning process.”

Lift your capabilities as a team