Experience Gartner Marketing Symposium/Xpo™ 2026 conference

Attendees can explore the big ideas and trends shaping the future of marketing — with insight from Gartner experts and peers.

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Gain a competitive edge

Be the first to access exclusive blockbuster Gartner research.

Get fresh, unique perspectives

Hear inspiring keynotes delivered by visionary guests and tech innovators.

Problem-solve with peers

Collaborate with fellow industry leaders to solve shared challenges, vet strategies and make informed decisions.

Turn ideas into action

Tackle your biggest tech challenges with seasoned solution providers in the interactive Marketing Xpo.

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      Why attend? Hear from your peers:

      • “A really informative, inspiring and practical conference. Great to have the opportunity to take time out from the day to day and think more strategically. I'm going back to work with some really tangible actions."


        Jennie Wright
        Global Head of Business Marketing, AMS

      • “There was lots of good information, insight, and a great way to connect with peers and experts. I'm looking forward to accessing all the materials afterwards and digesting the information to execute.”

        Renata Costa Silva
        Global VP Marketing, Schaeffler Automotive Aftermarket

      • “Attending the Gartner Marketing Symposium was a game changer. The insights were timely, the speakers were top-tier, and the conversations sparked real ideas I'm already bringing back to my team. It was time well spent. ”

        Bachir ALIOUI
        GenAI Transformation Lead, Sanofi
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      Explore learning and networking opportunities

      Tailor your experience with experts, peers and service providers.

      Learn from Gartner experts and thought leaders in marketing and more

      Widen your view and focus your plans with objective insight, guidance and content built around your key issues.

      Track Sessions and Signature Series

      Learn about top trends, predictions and survey results from Gartner experts, and get guidance on what to do now and in years ahead.

      Receive the undivided attention of a Gartner expert during a private, 30-minute consultation to discuss your strategy, next steps and technology decisions.

      Let the experience of visionaries, innovators and renowned thought leaders inspire you — and reframe your thinking about business and leadership.

      Pose tough questions to a single Gartner expert in an intimate, topic-driven session.

      Connect with your peers

      Network with top marketing technology leaders across regions and industries to build new relationships, broaden your perspectives and uncover new ways to solve problems.

      Roundtables

      Exchange insights and best practices with your peers in this Gartner-facilitated, small-group discussion around a specific issue.

      Use these hands-on sessions to explore proven solutions to real-life challenges with peers — all under the guidance of Gartner experts.

      Accelerate your initiatives by sitting down with peers to hear their leadership stories, real-world challenges, success factors and lessons.

      Unwind, learn from peer experiences and grow your network during planned Meetups, receptions and special events.

      Consult experienced solution providers

      Test-drive solutions and tackle immediate and long-term issues with the help of leading tech providers.

      Marketing Xpo

      Use this interactive environment to explore new products or services, gain insights from subject matter experts, and engage in peer-to-peer exchanges.

      Explore three ways to expand your perspective: strategic roadmap presentations, user case studies with practical actions, in-depth technical insights into product capabilities.

      Get a snapshot of the current solution landscape. Exhibitors reveal products and Gartner experts present findings based on Gartner Magic Quadrant™ research and the Gartner Hype Cycle™ methodology.

      Gartner conferences: Sessions we covered

      Attendees interacted face-to-face with experts and leaders in their fields, specialized to help executives achieve their business and organizational goals. View All Sessions

      Get to Know Gartner Experts

      Discover the unique qualities, extensive industry experience and thorough research that goes into being a Gartner expert.

      Gartner Opening Keynote: From What's New to What's Next - Leading Marketing's Epic Journey to Growth

      Marketing leaders face extraordinary expectations from the enterprise, customers,...

      Explore Session

      Signature Series: Key Insights From 2025 Gartner CMO Spend Survey

      Since 2012, Gartner's CMO Spend Survey has provided an invaluable view of the...

      Explore Session

      Ask the Expert: What Is the Future of Personalization?

      Personalization is critical to customer engagement and driving positive commercial...

      Explore Session

      Develop a Strategic Approach to Managing Marketing's Resources

      In today’s unpredictable environment, placing a critical eye on marketing resources...

      Explore Session

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      Bring your team

      Attend Gartner Marketing Symposium/Xpo in London as a team to gain new perspectives, strengthen partnerships and find new ways to work. Together, align on your organization’s mission-critical priorities and focus on what drives results.

      Dive into 2025's best moments

      Explore the sessions, takeaways and insights that defined an unforgettable Gartner Marketing Symposium/Xpo.

      Discover Top Strategies

      Join a Gartner Signature Series session to uncover proven strategies for elevating your customer journeys.

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      Hear From Past Attendees on Why They Attend

      Discover what marketing leaders are saying about their experiences attending Gartner Marketing Symposium/Xpo and why you should, too.

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      Gain New CMO Tools

      Explore a top-rated session to uncover impactful best practices for new and experienced CMOs.

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      Ready to join us in London?

      Experience the Gartner difference — talk with experts, meet your peers and turn insight into action.