Dive into the topics, sessions, speakers and more that made Gartner Marketing Symposium/Xpo 2025 a memorable experience.
Gartner Marketing Symposium/Xpo™
Join us to uncover the latest marketing insights and solutions with experts, marketing executive peers and service providers to accelerate your business.
Rewind: Moments from 2025's conference
Revisit the 2025 Opening Keynote
Take a look back at 2025's conference opening keynote that explored how CMOs and marketing executives can adapt and overcome strategic dysfunction to succeed and thrive.
Watch Keynote
Explore 2025 Conference Key Take-Aways
View the key take-aways from the 2025 conference and explore the actionable insights you can expect to walk away with after attending the 2026 conference.
Download PDF
Unlock Fresh New Research On What Matters Most to CMOs
Explore a top-rated 2025 conference session, covering the key actions CMOs and marketing leaders should focus on when thinking about their marketing budgets in 2025 and beyond.
Watch Session
Last year’s conference topics
Explore the topics that were covered at last year’s conference, informed by key marketing challenges and emerging trends.
Lead a high-productivity marketing function
Faced with persistent budget pressures and rising costs, CMOs must still deliver and demonstrate growth. Uncover actionable insights from our experts on innovative strategies that CMOs can implement to achieve improved results.
Build a differentiated brand
Evolving customer attitudes and preferences and increased competition for attention make it harder for brands to own a space in their audiences’ minds. Explore how to design and activate brand strategies to strengthen and differentiate brand perception, trust and preference.
Deliver customer experiences that drive retention
Customer expectations continue to evolve and their loyalty cannot be guaranteed. CMOs need to elevate customer understanding and CX to adapt. Learn from the experts on how to cultivate marketing-led, organizationwide customer centricity that drives long-term retention.
Gartner Marketing Symposium/Xpo™ conference is an opportunity to connect with your community and our experts. Build and diversify your network by meeting forward-thinking CMOs and marketing leaders.
500+
CMOs and marketing leaders
25+
Gartner experts
50+
research-driven sessions
Special program
Enhance your conference experience with specialized programs.
The CMO Circle Program
The CMO Circle Program is an exclusive program within the overall agenda designed for chief marketing officers to explore new strategies, share innovative ideas and grow their community of peers. An application is required.
Conference venue
InterContinental London – The O2
Prepare for your trip with venue details, accommodation options and transportation information.
Ready to join us in London?
Register now to unlock a world of insight, networking and expertise at this year’s Gartner Marketing Symposium/Xpo™ conference.
Frequently asked questions
Have questions? We’ve got answers.
What can I expect as a first-time attendee?
How to prepare as a first-time attendee:
Before you arrive, build your agenda using Gartner Conference Navigator (on your desktop or through our mobile app).
Make sure your profile is complete to get the best from our profile match feature. Share information about your interests and priorities to discover the sessions that are the best fit for you.
Be sure to register in advance for any roundtables, Gartner one-on-one meeting or workshops you’d like to attend. We also have networking breakfasts and breaks running throughout the conference to help you expand your network.
Join us in the Exhibit Showcase during daily receptions so you can meet with the technology leaders in the space and find the solutions you need.
Keep an eye out for emails from the Conferences team, with key updates, tips and tricks to getting the most out of your experience.
About the Gartner Conference Navigator app:
Gartner Conference Navigator is your hub for the conference. Here you can view and filter sessions, build your agenda, register for interactive experiences, schedule your meeting and more. We recommend using the app for an optimal conference experience. Search “Gartner Conference Navigator” in your app store to download. The app allows you to view and update your agenda, network with other end users, receive important notifications and more.
Is my attendance limited if I am not currently a Gartner client?
Absolutely not! As long as you have fully paid your registration fee, you have access to all conference activities, along with Gartner session documentation. If you’re interested in becoming a Gartner client, you can visit the Gartner Showcase to better understand the benefits you’ll receive.
Signing up for limited seating sessions:
You will need to sign up in advance for some sessions, such as workshops, Meetups and roundtables. If you try to register for a session and it is listed as “full” or “closed,” there is still a possibility you can attend. Once at the conference, find the room for that session and arrive there about 15 minutes prior to the session start to have your name added to the waiting list. Spaces will be allocated on a first-come, first-served basis.
Suggested dress code:
We suggest comfortable shoes — you’ll be doing a lot of walking from your hotel room to the conference space, from session to session and navigating the show floor. Business casual dress is what most attendees opt for, but we also recommend that you dress in layers as the conference rooms can get chilly.
How do I secure time on-site with a Gartner expert?
See the list of featured Gartner expert speakers:
Please check our Speakers page.
How to sign up for a Gartner expert one-on-one meeting:
Gartner One-on-One meetings are available exclusively to paid registered full conference attendees. They are not available to exhibitors or exhibitor conference session passholders. Preregistration for One-on-One meetings and small-group sessions are available through Gartner Conference Navigator, our online agenda-building tool.
How a Gartner expert will be assigned to your meeting:
All registered attendees have the exclusive opportunity to speak directly with a Gartner expert in a private 30-minute one-on-one meeting. Because of the high demand for particular experts, speaker selection is on a first-come, first-served basis.
The registration process for roundtables, workshops and other sessions requiring preregistration:
Interactive sessions such as roundtables, workshops and Meetups are available exclusively to paid registered conference attendees, excluding exhibitors and exhibitor conference session passholders. Because of high demand and limited availability, we recommend that you register in advance for these unique sessions. Preregistration will be available through Gartner Conference Navigator, our online agenda-building tool.
Access to a list of Gartner experts attending the conference:
A Gartner experts guide will be available soon and will include a complete list of available experts, as well as their area of expertise. Please check our Speakers page.
Restrictions for Gartner expert one-on-ones:
Gartner expert one-on-ones are not available for solution provider briefings or product demonstrations with experts. The expert reserves the right to stop the meeting if this occurs. Gartner clients interested in briefing experts may contact the Vendor Relations department by emailing vendor.briefings@gartner.com to schedule a meeting following the conference.
How is Gartner creating an environment of inclusion at its conferences?
Gartner cultivates an inclusive experience for all attendees:
The Gartner Conferences team is committed to creating a respectful, friendly and inclusive experience for all participants. Inclusion and respect are core components of Gartner culture, and we take pride in bringing together a community that is welcoming and thoughtful of others. Gartner conferences include elements such as accessibility ambassadors, prayer/meditation rooms, and parent/mother rooms to help foster a deeper sense of inclusion and further enable attendees to bring their whole selves to the conference.
Addressing accessibility needs:
We are committed to providing a welcoming and inclusive conference experience for all participants. If you have an accessibility-related need for a conference, please let us know in your registration profile or email us directly at GlobalConferences@gartner.com, ideally at least three weeks prior to the conference. Once we receive your request, one of our accessibility ambassadors will contact you.
Please email GlobalConferences@gartner.com with any additional questions or feedback on accessibility.
Share your feedback on how we can further improve inclusivity at the conference:
Gartner is committed to hearing all voices. Being inclusive and respectful are critical across all aspects of our business. Help us, challenge us, inspire us and share your thoughts, ideas and suggestions for how we can make our conference experience a more inclusive one. Please email GlobalConferences@gartner.com to share your feedback.
How does Gartner approach health and safety at conferences?
Gartner cares about the health and safety of our community. If you are feeling unwell, please refrain from attending the conference.
At this time, Gartner does not have any health-related requirements in place for attendance. Should this change, we will follow up with updated guidance.
How do I become an exhibitor?
Please contact the Gartner Exhibitor Sales team for exhibitor opportunities.