The CMO Circle Program

Designed specifically for Chief Marketing Officers, the CMO Circle Program provides exclusive sessions for eligible CMOs attending Gartner Marketing Symposium/Xpo to explore new strategies, share innovative ideas and grow your community of peers. 

Register today to apply for the program!

This experience includes:

Networking and knowledge-sharing opportunities with a group of CMO attendees to swap experiences, trade best practices and expand your executive peer community. 

Access to exclusive sessions throughout the conference, including CMO thought leader lunches, workshops, roundtables and insightful discussions tailored to the most important topics for CMOs.

Priority booking capabilities for limited-capacity sessions and One-on-One Meeting(s) with a Gartner expert to ensure you don’t miss out on these conference offerings.

CMO-only sessions

Integrated within the broader conference agenda, the CMO Circle Program includes interactive discussions covering the top priorities of CMOs, as well as casual networking opportunities to connect with other marketing leaders from a variety of regions and industries. Through these sessions, participants connect over common initiatives and accelerate, validate and solidify their strategies. See examples below.
  • Workshops
  • Ask the Expert
  • Research discussions

Workshops

  • CMO Circle Workshop: How to Use OKRs to Drive Marketing Performance
  • CMO Circle Workshop: Build Culture to Drive Employee Engagement and Manage Change

Ask the Expert

  • CMO Circle Ask the Expert: Leveraging the AI Assist to Improve Marketing Capacity
  • CMO Circle Ask the Expert: How Do I prove Marketing's Value to Skeptics?
  • CMO Circle Ask the Expert: Path to Agentic Commerce: Opportunities and Challenges

Research discussions

  • CMO Circle Research Discussion: From Vision to Value: Operationalizing Your AI-Powered Marketing Organization

Apply to join the program

The CMO Circle Program is exclusive to eligible CMOs attending Gartner Marketing Symposium/Xpo. We recommend applying when you register for the conference as session seats are limited and fill up quickly.
How to qualify

Applicants must meet the following qualification criteria to participate:

  1. Enterprise-wide Chief Marketing Officer (CMO), or

  2. Business unit/ regional/ government agency Chief Marketing Officer (CMO) responsible for:

    • Private sector: €250+ million in revenue

    • Public sector: 1,000+ employees

CMOs from a marketing vendor or consultancy are not eligible to participate.

 

You can apply to participate in the CMO Circle Program when you register for Gartner Marketing Symposium/Xpo. During the registration process, the program application will be prompted by answering ‘yes’ to the question, “Are you the Chief Marketing Officer or do you serve in the Chief Marketing Officer role for your organization?” You will be notified via email regarding the status of your application.

Application and approval are required for participation.

Log back into your Gartner conference profile, click “Edit” next to “Registration Profile,” and scroll down to answer the “Attendee Profile” questions.