This year’s marketing conference 2026 theme is Build What’s Next: Marketing Leadership in an AI-Driven World. CMOs and marketing leaders must rethink strategies, collaboration and talent as AI fundamentally transforms marketing, driving growth and ensuring relevance in an evolving digital landscape. Explore our topics, all developed with this theme in mind.
Explore this year’s topics
View topics for marketing executives and dive into last year’s sessions while we work on the full 2026 agenda.
Conference Topics at a Glance
CMO Leadership and C-Suite Influence
Learn how future-forward CMOs are reshaping their scope and influence; positioning marketing as a strategic growth driver and strengthening their presence at the executive table.
Product Marketing in a New Era
Product marketing must deliver more, faster than ever before, to meet evolving buyer priorities, promote rapid product releases and respond to competitive moves. Learn how CMOs are identifying unique offering differentiators and targeting with precision to drive commercial success.
Demand Generation and Sales Enablement
Revenue growth depends on seamless alignment between marketing, sales and hybrid teams that include digital agents. Learn how CMOs are orchestrating integrated journeys, enabling sales teams and using AI to accelerate lead generation, nurturing and conversion.
Look back at 2025 conference sessions
A multitude of conference sessions were presented each day at Gartner Marketing Symposium/Xpo™ 2025 conference. While we work to develop this year’s agenda, filter to see sessions that align with your role and interests.
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Monday, 12 May, 2025
09:30 AM - 10:15 AM BST
Gartner Opening Keynote: From What's New to What's Next - Leading Marketing's Epic Journey to Growth
Kristina LaRocca-Cerrone,
VP, Advisory, Gartner
Alex De Fursac Gash,
VP Analyst, Gartner
Marketing leaders face extraordinary expectations from the enterprise, customers, and their teams. These have been driven up by increased demands for AI ROI, product innovation, increasingly complex buying journeys and shifting customer preferences. These heightened expectations create both challenges to change and opportunities to innovate, that combined, give the shape of an epic journey that marketing leaders will need to carefully navigate and successfully complete. This keynote will help you prepare, plan and execute this epic journey. We will provide guidance on improved expectation setting with business leaders, effective calibration of marketing resources, and new ways to prioritize customer engagement efforts.
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10:30 AM - 10:50 AM BST
iCrossing: From Insight to Impact: Scaling Marketing Performance with iX Accelerator
Richard Gatewood,
GLOBAL HEAD OF DIGITAL SOLUTIONS, iCrossing
Welcome to the future of integrated marketing. iX Accelerator is iCrossing’s all-in-one platform for data, intelligence, and activation, built to transform how brands connect with customers. By bringing together customer insights, performance metrics, and experience data into a single source of truth, iX Accelerator fuels real-time personalization, smarter optimization, and predictive decision-making. It is enterprise-ready and GenAI-powered, driving intelligent automation, dynamic content creation, and seamless cross-channel measurement. For brands that want to move faster, perform smarter, and scale impact, this is your engine for continuous growth.
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10:45 AM - 12:15 PM BST
CMO Circle Research Discussion: Recalibrate Your Demand Generation Strategy for Today’s B2B Buyer
Carlos Guerrero,
VP, Advisory, Gartner
B2B CMOs allocate more of their budget to demand generation than any other operational area. These investments can be wasteful — even harmful — if they fail to properly account for buyers' decision-making dynamics. Learn from Gartner and your peers how to influence B2B buyer behavior more effectively.
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11:00 AM - 11:45 AM BST
Ask the Expert: How to Build a World-Class Marketing Organization
Amy Abatangle,
VP Analyst, Gartner
Marketing must transform at a massive pace as prompt engineers, technologists and strategists face the modern world's exceeding business demands. If CMOs do not ramp up quickly, marketing will get caught in a downward vortex that is too hard to fix. In this session, ask your burning questions about building a world-class marketing organization.
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11:00 AM - 11:30 AM BST
Driving Personalization at Scale With Modular Content
Nicole Greene,
VP Analyst, Gartner
Personalization is a key factor in creating relevant and engaging experiences for customers. However, delivering personalization remains one of the top three capability gaps, according to 2024 Gartner CMO Spend Survey. Delivery at scale requires a modular content approach. This session outlines frameworks for upskilling talent, operating models, governance, technology decisions and AI.
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11:00 AM - 11:45 AM BST
Ask the Expert: Best Practices for Tracking and Communicating Brand Health
Julie Reeves,
Sr Director Analyst, Gartner
Understanding and measuring brand health can be complex. This session offers a unique chance to explore ongoing brand evaluation and effective communication with leadership. Join this session to ask questions and gain insights on measurement frequency, best practices for reporting and common pitfalls to avoid.
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11:00 AM - 11:45 AM BST
Ask the Expert: What Is the Future of Personalization?
Ant Duffin,
VP Analyst, Gartner
Personalization is critical to customer engagement and driving positive commercial outcomes. We need to be prepared for the future of personalization in terms of the customer, technology/data and privacy.
This interactive session will discuss the future of personalization and the implications on customers experiences, and capabilities such as people, AI, and data. ... Show More Show Less
This interactive session will discuss the future of personalization and the implications on customers experiences, and capabilities such as people, AI, and data. ... Show More Show Less
11:00 AM - 11:30 AM BST
Signature Series: Key Insights From 2025 Gartner CMO Spend Survey
Ewan McIntyre,
VP Analyst, Gartner
Since 2012, Gartner's CMO Spend Survey has provided an invaluable view of the state of marketing budget and strategies. In this session, we will dig deep into the must-have data and insights.
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11:00 AM - 11:20 AM BST
Magic Quadrant for Customer Data Platforms
Lizzy Foo Kune,
Distinguished VP Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing — and enterprise — data technologies. You’ll learn:
— Who are the leading providers in the CDP market and why?
— What capabilities should you seek in a CDP vendor?
— How is the market for CDPs evolving and converging, and what are the implications? ... Show More Show Less
— Who are the leading providers in the CDP market and why?
— What capabilities should you seek in a CDP vendor?
— How is the market for CDPs evolving and converging, and what are the implications? ... Show More Show Less
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