All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural and cultural transformation to drive growth and build trust. The future is being decided now — be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

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Monday, 11 May, 2026

09:00 AM - 09:45 AM BST

Gartner Opening Keynote: Supercharging Marketing’s AI Advantage ─ Leading the Race to 2030
Kristina LaRocca-Cerrone, VP, Advisory, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

10:45 AM - 12:15 PM BST

CMO Circle Workshop: How to Use OKRs to Drive Marketing Performance
Amy Abatangle, VP Analyst, Gartner
Objectives and key results help CMOs focus their teams on what matters most by combining strategic prioritization with accountability for effective execution. Join this workshop to learn when, how and why to use OKRs. By the end of the workshop, you will have drafted your primary marketing OKRs that you can cascade with your team. ... Show More Show Less

11:00 AM - 11:45 AM BST

CMO Circle Ask the Expert: Leveraging the AI Assist to Improve Marketing Capacity
Michael McCune, VP Analyst, Gartner
Don't let your pursuit of doing more with less be filled with failure and disillusionment. This period of rapid change shifts circumstances and creates opportunity. Attend this session to ask questions about approaches for increasing marketing capacity. Topics include how to operationalize AI by building complex automation, enabling probabilistic advice and governing digital colleagues. ... Show More Show Less

11:00 AM - 11:30 AM BST

CX as a Growth Driver: 6 CX Actions That Support Growth
Chad Storlie, Sr Director Analyst, Gartner
Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

11:00 AM - 11:30 AM BST

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

11:00 AM - 11:30 AM BST

Signature Series: 2026 CMO Spend Survey ─ Key Insights to Shape Your Marketing Strategy
Ewan McIntyre, VP Analyst, Gartner
Gartner’s 2026 CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges facing CMOs and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly evolving landscape. ... Show More Show Less

11:00 AM - 11:45 AM BST

CMO Circle Ask the Expert: How Do I Prove Marketing's Value to Skeptics?
Matt Wakeman, Sr Director Analyst, Gartner
CMOs struggle to convince their C-suite peers of marketing's value, especially those that are already skeptical of its impact. Bring your biggest stakeholder challenges to this interactive session with a Gartner expert! ... Show More Show Less

11:00 AM - 11:30 AM BST

Martech 2030: Future-Proof Your CMO-CIO Relationship for the Age of AI
Benjamin Bloom, VP Analyst, Gartner
Best-in-class partnerships between marketing and IT begin with executives who can set the right example, overcome old barriers and get ready for an AI-enabled future. This session will use benchmarks and case studies to help you learn how to navigate the relationship, co-develop martech roadmaps and embrace strategies that will improve stack resilience. ... Show More Show Less

11:00 AM - 11:20 AM BST

Magic Quadrant for Content Marketing Platforms
Carlos Guerrero, VP, Advisory, Gartner
Content is a requirement for all marketing activities, and the use of AI to create, manage, distribute and measure content has greatly increased across the entire content production lifecycle. CMOs need tools in place to provide both visibility and governance over everything in flight. Learn about the latest market trends seen across content marketing platform vendors. ... Show More Show Less

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“Gartner Marketing Symposium/Xpo offered highly valuable insights, presentations and perspectives which really provided specific actions to drive a positive change in our marketing strategy and implementation.”

Julie Juhl Kindberg
Head of Marketing and Communications, Cintrica Energy

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