All 2026 Marketing Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Marketing Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural and cultural transformation to drive growth and build trust. The future is being decided now — be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

Get a sneak peek at the Gartner Marketing Symposium/Xpo opening keynote.
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Monday, 11 May, 2026

09:30 AM - 10:15 AM BST

Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone, VP Analyst, Gartner
Jay Wilson, VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey. ... Show More Show Less

10:30 AM - 10:50 AM BST

iCrossing: The AI Visibility Gap CMOs Can’t Afford to Ignore
Richard Gatewood, Global Head Of Digital Solutions, iCrossing
Maria Kain, Head of Audience Intelligence, iCrossing
AI is reshaping discovery before a customer ever clicks. Many brands rank well in search yet remain invisible, misrepresented, or absent in AI-generated answers. In this session, iCrossing reveals the two-part gap most brands miss—AI visibility and content velocity—and shares practical actions leaders can take now to improve how their brands are surfaced, understood, and recommended in AI-shaped discovery in the answers buyers increasingly trust. ... Show More Show Less

10:45 AM - 12:15 PM BST

CMO Circle Workshop: How to Use OKRs to Drive Marketing Performance
Amy Abatangle, VP Analyst, Gartner
Objectives and key results help CMOs focus their teams on what matters most by combining strategic prioritization with accountability for effective execution. Join this workshop to learn when, how and why to use OKRs. By the end of the workshop, you will have drafted your primary marketing OKRs that you can cascade with your team. ... Show More Show Less

11:00 AM - 11:20 AM BST

AI Agents for Marketing
Lizzy Foo Kune, Distinguished VP Analyst, Gartner
Explore the impact of AI agents on marketing. Discover how AI agents automate processes and enhance personalized customer experiences. This session covers the evolving vendor landscape, how to evaluate the business value and feasibility of AI agents, and preparing your organization for this strategic technology trend. ... Show More Show Less

11:00 AM - 11:45 AM BST

Ask the Analyst: AI Sourcing Strategies
Andrew Frank, Vice President, CFC, Gartner
When it comes to sourcing AI capabilities, marketers face a confusing array of choices: stick with the hyper-scalers? Choose an established marketing cloud? A new AI-first solution? An agency platform? This session will offer practical guidance, tailored to participants' questions. ... Show More Show Less

11:00 AM - 11:45 AM BST

Ask the Analyst: How AI Is Changing Marketing Agencies and How You Can Adapt
Chris Ross, VP Analyst, Gartner
Join this session to discover how marketing agencies are evolving with AI capabilities — and how you can leverage these innovations for maximum impact. Bring your questions to a Gartner analyst in this interactive session. ... Show More Show Less

11:00 AM - 11:45 AM BST

CMO Circle Ask the Analyst: How Do I Prove Marketing's Value to Skeptics?
Rachel Dooley, Sr Principal Analyst, Gartner
CMOs struggle to convince their C-suite peers of marketing's value, especially those that are already skeptical of its impact. Bring your biggest stakeholder challenges to this interactive session with a Gartner analyst! ... Show More Show Less

11:00 AM - 11:30 AM BST

CX as a Growth Driver: 6 CX Actions That Support Growth
Chad Storlie, Sr Director Analyst, Gartner
Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

11:00 AM - 11:30 AM BST

How B2B Demand Gen Leaders Must Adapt Planning for AI and the Advent of Microcampaigns
Jenifer Silverstein, VP Analyst, Gartner
AI is transforming B2B demand generation with microtargeted, personalized campaigns delivered faster and more flexibly. In this session, we'll uncover the key actions that demand generation leaders must take to evolve their campaign structures, budgeting cycles, channel mix selection and content creation to embrace dynamic planning and optimization — ensuring continued performance and relevance. ... Show More Show Less

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“Gartner Marketing Symposium/Xpo offered highly valuable insights, presentations and perspectives which really provided specific actions to drive a positive change in our marketing strategy and implementation.”

Julie Juhl Kindberg
Head of Marketing and Communications, Cintrica Energy

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