The 2027 agenda deliveres the latest technology, strategy and leadership insights covering priorities critical to CMOs and their marketing leadership teams. Explore 2027 topics.
The 2027 agenda deliveres the latest technology, strategy and leadership insights covering priorities critical to CMOs and their marketing leadership teams. Explore 2027 topics.
Track A: Lead Marketing’s Impact on Growth
CMOs must lead beyond marketing, aligning the C-suite around marketing’s contribution to growth while transforming the function to deliver. To succeed, CMOs must innovate to redesign capabilities, decision-making, operating models and external relationships while driving near-term performance and long-term brand strength, customer value and organizational resilience.
Track B: Optimize Strategy, Operations and Analytics
Marketing investments are best on future outcomes – and leading organizations use strategy, operations, technology and analytics to improve decisions, resource allocation and ROI. As AI expands access to analytics and automation, CMOs must build the right foundations today to modernize analytics, strengthen governance and create adaptive planning capabilities that accelerate growth while managing risk.
Track C: Deliver High-Value Customer Experiences
As AI transforms customer journeys, CMOs must redefine engagement to drive key measurable growth and satisfaction. Learn to operationalize Voice of Customer insights, align human and machine touchpoints, and modernize loyalty strategies to connect customer experience investments to growth and retention.
Track D: Build Multichannel Strategies for Lasting Value
External and internal pressures require marketers to make disciplined digital decisions about where to invest, what to scale and how to deliver measurable outcomes. Learn how to leverage the growing AI-powered marketing ecosystem to build and orchestrate customer journeys, optimize channels and content, scale personalization effectively, and deliver on customer expectations.
Track E: Drive Revenue and Influence Customer Decisions
As buyers navigate digital, human and AI-mediated environments, marketing leaders must shape how customers buy and growth is generated. Explore how CMOs use demand generation, sales enablement and digital commerce to drive revenue growth, improve buying outcomes and strengthen marketing’s commercial impact.
Track F: Leverage Brand as a Critical Business Driver
Brand is essential to sustainable growth in a competitive, commoditized environment. Leading CMOs balance technology, governance and human trust to build visibility and preference. Discover how to activate a differentiated brand with tactics that drive measurable awareness, preference and long-term growth.
Track G: Empower Product Marketing
As markets become more dynamic and AI reshapes how buyers, stakeholders, and teams make decisions, product marketing leaders play a critical role in orchestrating go-to-market success. Learn how leading teams leverage market signals, AI agents, stakeholder alignment and GTM orchestration to turn market insight into coordinated action, strengthen product differentiation, and drive business growth.