The 2026 agenda will deliver the latest technology, strategy and leadership insights across seven key topic areas, covering the challenges most critical to CMOs and their marketing leadership teams.
The 2026 agenda will deliver the latest technology, strategy and leadership insights across seven key topic areas, covering the challenges most critical to CMOs and their marketing leadership teams.
CMO Leadership and C-Suite Influence
Learn how future-forward CMOs are reshaping their scope and influence; positioning marketing as a strategic growth driver and strengthening their presence at the executive table.
Marketing Strategy and Organizational Transformation
CMOs are under pressure to evolve marketing’s efficiency and effectiveness model. Explore how successful leaders are redesigning organizational structures, aligning cross-functional teams and integrating AI to drive agility, efficiency and long-term impact.
Customer Attention and Behavior Shifts
Customer engagement is being reshaped by AI, new channels, and evolving attitudes and preferences. See how marketers are adapting to fragmented attention, and orchestrating journeys that build loyalty and growth.
Brand as a Strategic Growth Lever
Brand is not just a message — it’s a growth enabler. Discover how CMOs are activating brand throughout their organization and with customers to guide innovation, protect trust and fuel enterprisewide business performance in a dynamic market.
Channel and Content Strategy Reinvention
Multichannel strategies are being disrupted by AI and content saturation. Examine how marketers are re-thinking channel investments, personalizing content and leveraging emerging technologies to deliver consistent, high-impact experiences.
Demand Generation and Sales Enablement
Revenue growth depends on seamless alignment between marketing, sales and hybrid teams that include digital agents. Learn how CMOs are orchestrating integrated journeys, enabling sales teams and using AI to accelerate lead generation, nurturing and conversion.
Product Marketing in a New Era
Product marketing must deliver more, faster than ever before, to meet evolving buyer priorities, promote rapid product releases and respond to competitive moves. Learn how CMOs are identifying unique offering differentiators and targeting with precision to drive commercial success.