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Nicole Greene
VP Analyst
Gartner
Speaker Topics
- Marketing Strategy Development
- Channel and Campaign Management
Speaker Bio
Nicole Greene is a Vice President, Analyst at Gartner for Marketers, where she empowers CMOs and executive teams to harness AI across business, innovation, and marketing strategy. With deep expertise in guiding C-suite leaders, Nicole helps organizations navigate the evolving landscape of AI—shaping strategy, optimizing processes, strengthening governance, and building future-ready talent.
Nicole is a sought-after speaker, presenting to executive audiences across industries on the impact of AI, and has led discussions with the U.S. government. Her cross-functional approach enables Gartner clients to lead confidently through disruption, with a focus on AI strategy, value realization, responsible use, ethics, data, and the impact of AI on people and culture.
Nicole specializes in focusing on how AI can support business objectives across high-impact use cases and understanding AI’s influence on content, personalization and customer experience. Her industry experience spans media and entertainment, sports, consumer packaged goods, and technology.
Nicole is the recipient of Gartner’s Analyst of the Year Award, Gartner's Strategy Enablement Award, and Gartner's Magic Quadrant Expert Award and is Gartner AI Ambassador.
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Nicole is a sought-after speaker, presenting to executive audiences across industries on the impact of AI, and has led discussions with the U.S. government. Her cross-functional approach enables Gartner clients to lead confidently through disruption, with a focus on AI strategy, value realization, responsible use, ethics, data, and the impact of AI on people and culture.
Nicole specializes in focusing on how AI can support business objectives across high-impact use cases and understanding AI’s influence on content, personalization and customer experience. Her industry experience spans media and entertainment, sports, consumer packaged goods, and technology.
Nicole is the recipient of Gartner’s Analyst of the Year Award, Gartner's Strategy Enablement Award, and Gartner's Magic Quadrant Expert Award and is Gartner AI Ambassador.
Sessions
Monday, 12 May, 2025 11:00 AM - 11:30 AM BST
Driving Personalization at Scale With Modular Content
Nicole Greene,
VP Analyst, Gartner
Personalization is a key factor in creating relevant and engaging experiences for customers. However, delivering personalization remains one of the top three capability gaps, according to 2024 Gartner CMO Spend Survey. Delivery at scale requires a modular content approach. This session outlines frameworks for upskilling talent, operating models, governance, technology decisions and AI.
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Monday, 12 May, 2025 04:00 PM - 04:45 PM BST
Ask the Expert: Develop an AI Strategy for Productivity and Growth
Nicole Greene,
VP Analyst, Gartner
Understanding and leveraging AI, including generative AI and machine learning, is crucial to stay competitive and engage customers. This session explores the current AI landscape in marketing, featuring case studies and emerging trends. Join this session to ask questions on strategy, priorities, return on investment, employee impact, and the ethical use of AI, as well as the potential risks to your brand and enterprise.
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Tuesday, 13 May, 2025 10:15 AM - 10:45 AM BST
Signature Series: How to Develop an AI Strategy for Marketing
Nicole Greene,
VP Analyst, Gartner
In today's highly competitive business landscape, GenAI has emerged as a game-changing technology with the potential to revolutionize marketing. The shift from using AI for productivity to driving impactful results requires new processes, tools, skills and mindsets. In this session, attendees will learn how to refine their strategic roadmap and use AI to position marketing as a growth driver.
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Tuesday, 13 May, 2025 03:15 PM - 04:00 PM BST
Ask the Expert: Develop an AI Strategy for Productivity and Growth (Repeat)
Nicole Greene,
VP Analyst, Gartner
Understanding and leveraging AI, including generative AI and machine learning, is crucial for staying competitive and engaging customers. This session explores the current AI landscape in marketing, featuring case studies and emerging trends. Join this session to ask questions on strategy, priorities, return on investment, employee impact, ethical use of AI, and potential risks to your brand and enterprise.
...
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