All 2026 Conference Sessions

Gartner Marketing Symposium/Xpo dives deep into key topics for CMOs and marketing leaders around marketing strategy, customer experience strategy, marketing analytics, data management and more, helping you tackle your organization’s most critical challenges.

2026 Conference Theme

Build What’s Next: Marketing Leadership in the Age of AI

Technology and shifting customer engagement are redefining marketing’s future. CMOs must lead strategic, structural and cultural transformation to drive growth and build trust. The future is being decided now — be the one who shapes what comes next.

Explore our conference sessions below, all developed with this theme in mind.

View track descriptions to ensure you select sessions that best fit your needs.

 

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Monday, 11 May, 2026

11:00 AM - 11:30 AM BST

CX as a Growth Driver: 6 CX Actions That Support Growth
Chad Storlie, Sr Director Analyst, Gartner
Customer experience is essential for driving organizational growth and marketing effectiveness. By prioritizing CX, CMOs can align strategy, enhance customer engagement and achieve measurable business outcomes. Focusing on CX empowers marketing leaders to deliver sustained value across the organization. Join this session to know more. ... Show More Show Less

12:30 PM - 12:50 PM BST

Magic Quadrant for Customer Data Platforms
Rachel Dooley, Sr Principal Analyst, Gartner
Gartner’s Magic Quadrant for Customer Data Platforms (CDPs) profiles leading providers and illustrates the evolution of in-demand marketing and enterprise data technologies. In this session, you'll learn: how leading vendors prioritize agentic AI, composable architectures, and enterprise scope; what capabilities to search while creating your 3-5 year technology roadmap; how market consolidation is forcing CDPs to prioritize either platformization vs. agentification. ... Show More Show Less

02:30 PM - 03:00 PM BST

How to Use AI to Improve Customer Experience, and Where AI Hurts More Than It Helps
Christopher Sladdin, Director Analyst, Gartner
AI promises to transform CX, but misuse can erode trust and growth. Vendors push “AI everywhere,” yet many use cases have the potential to shortcut human understanding and damage loyalty. In this session, we reveal where AI can truly add value in customer journeys and where it undermines connection, so that CMOs can cut through hype, prioritize smart investments and deliver measurable impact. ... Show More Show Less

04:00 PM - 04:45 PM BST

Ask the Expert: How to Use AI for Deeper, More Actionable VoC Insights
Chad Storlie, Sr Director Analyst, Gartner
Many organizations struggle to extract meaningful insights from survey-based voice of the customer (VoC) data, often overlooking valuable information from indirect and inferred sources. In this interactive “Ask the Expert” session, bring your questions and discover how AI can help you unlock deeper, more actionable customer insights across all VoC data categories. ... Show More Show Less
Tuesday, 12 May, 2026

10:30 AM - 11:15 AM BST

Ask the Expert: How to Create Effective Personas and Journey Maps That Drive Positive Customer Experiences
Christopher Sladdin, Director Analyst, Gartner
Personas and journey maps are foundational CX customer understanding assets that are critical to marketing achieving their commercial results. This session will allow participants to ask questions around how to develop best practice personas and journey maps that can drive customer centricity across their organizations to deliver customer experiences that impact customer acquisition and growth. ... Show More Show Less

10:30 AM - 12:00 PM BST

Workshop: Learn How to Articulate AI Value for Buyers From Initial Purchase Through Expansion
David Yockelson, Distinguished VP Analyst, Gartner
Maria Marino, VP Analyst, Gartner
With a confusing array of AI capabilities and applications continually speeding to market, product marketers must support GTM and growth by differentiating offerings and articulating their value for new buyers and existing customers. This workshop will provide tools and techniques for creating value stories, formulating economic value and value realization programs and developing business cases. ... Show More Show Less

10:30 AM - 11:00 AM BST

Signature Series: What Genius Brands Show About Emerging Digital Marketing Best Practices
Matt Moorut, Sr Director Analyst, Gartner
Gartner benchmarked over 1,000 brands on their digital marketing performance this year, with only the top 3% earning the distinction of “Genius.” In this session, we’ll reveal what these standout brands are doing differently and explore what their strategies can teach us about emerging digital marketing best practices for the years ahead. ... Show More Show Less

12:00 PM - 12:30 PM BST

Employ AI to Deepen Customer Insights
Michael Maziarka, VP Analyst, Gartner
VoC programs can struggle to show value, with an over-reliance on surveys that limit the scope and timeliness of insights. Obtain deeper and more timely intelligence that can drive changes in experiences by defining what feedback is desired, identifying potential new customer voice sources and then employing AI to identify emerging themes, intent and sentiment that can be correlated to outcomes. ... Show More Show Less

02:00 PM - 02:30 PM BST

Insight to Strategy: Use AI to Make Confident, High-Stakes GTM Decisions
Rahim Kaba, VP Analyst, Gartner
AI promises fast insights when stakes are high, but caution is key. Move beyond surface-level analysis by using intelligence platforms to tap into the depth of authoritative data sources, from competitive intelligence and market trends to win and churn analysis. We’ll explore how to combine AI with human oversight to ensure your GTM decisions are backed by trusted sources and rigorous analysis. ... Show More Show Less

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“Gartner Marketing Symposium/Xpo offered highly valuable insights, presentations and perspectives which really provided specific actions to drive a positive change in our marketing strategy and implementation.”

Julie Juhl Kindberg
Head of Marketing and Communications, Cintrica Energy

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