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Amy Abatangle
VP Analyst
Gartner
Speaker Topics
- Brand Strategy and Activation
- Marketing and Growth Strategies
Speaker Bio
Amy Abatangle is a VP Analyst for Gartner for Marketers based in California. As a former CMO, she helps clients address the evolving challenges of leading high-performing teams to meet strategic priorities and business goals.
Ms. Abatangle supports Gartner's clients with insights and guidance on marketing leadership, strategy development, and operational and organizational design. She provides CMOs with best practices for developing and executing marketing strategy, enabling cross-functional collaboration to drive growth, and streamlining marketing's structure and operations to improve its efficiency and effectiveness.
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Ms. Abatangle supports Gartner's clients with insights and guidance on marketing leadership, strategy development, and operational and organizational design. She provides CMOs with best practices for developing and executing marketing strategy, enabling cross-functional collaboration to drive growth, and streamlining marketing's structure and operations to improve its efficiency and effectiveness.
Sessions
Monday, 11 May, 2026 10:45 AM - 12:15 PM BST
CMO Circle Workshop: How to Use OKRs to Drive Marketing Performance
Amy Abatangle,
VP Analyst, Gartner
Objectives and key results help CMOs focus their teams on what matters most by combining strategic prioritization with accountability for effective execution. Join this workshop to learn when, how and why to use OKRs. By the end of the workshop, you will have drafted your primary marketing OKRs that you can cascade with your team.
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Monday, 11 May, 2026 02:30 PM - 03:00 PM BST
How to Use AI for Marketing Strategic Planning
Amy Abatangle,
VP Analyst, Gartner
Effective marketing strategic planning balances the art of the possible with the science of the probable. In competitive global markets, where uncertainty and rapid change are the norm, CMOs who harness AI, predictive analytics and synthetic data will gain a decisive edge. Join this session to explore best practices that drive marketing-led growth.
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Tuesday, 12 May, 2026 03:30 PM - 04:00 PM BST
Human-Centered Brands Are the New Challengers CMOs Can’t Ignore
Amy Abatangle,
VP Analyst, Gartner
Creator-founded brands are surging. They challenge incumbent brands by starting with identity, growing through authenticity and scaling via engagement. As AI accelerates commerce, commoditization and microtargeting, CMOs must rethink brand elasticity and adopt new value models to compete. This session offers a CMO playbook on how to strategically partner with creator-founded brands for future growth.
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