Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP, Advisory
Gartner
Speaker Topics
- Brand Strategy and Architecture
- Demand Generation and Sales Enablement
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
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Sessions
Monday, 12 May, 2025 10:45 AM - 12:15 PM BST
CMO Circle Research Discussion: Recalibrate Your Demand Generation Strategy for Today’s B2B Buyer
Carlos Guerrero,
VP, Advisory, Gartner
B2B CMOs allocate more of their budget to demand generation than any other operational area. These investments can be wasteful — even harmful — if they fail to properly account for buyers' decision-making dynamics. Learn from Gartner and your peers how to influence B2B buyer behavior more effectively.
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Monday, 12 May, 2025 02:30 PM - 03:00 PM BST
Is It Time to Conduct a Brand Refresh?
Carlos Guerrero,
VP, Advisory, Gartner
While conducting a "brand refresh" there is a commonly used lever to pursue commercial success, these major initiatives are often done without a clear rationale or alignment on indicators of success. This session will provide a practical framework to help marketing organizations determine if it's the right time for a brand refresh and what the focus of the refresh should be.
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Tuesday, 13 May, 2025 01:45 PM - 02:15 PM BST
Recalibrate Your Demand Generation Strategy for Today’s B2B Buyer
Carlos Guerrero,
VP, Advisory, Gartner
B2B CMOs allocate more of their budget towards demand generation than any other operational area. These investments can be wasteful — even harmful — if they fail to properly account for B2B buyers' decision-making dynamics. Learn how to recalibrate your approach to demand generation for the modern B2B buyer.
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