Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP, Advisory
Gartner
Speaker Topics
- Channel, Campaign, and Content Management
- Brand Strategy and Activation
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
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Sessions
Monday, 11 May, 2026 11:00 AM - 11:20 AM BST
Magic Quadrant for Content Marketing Platforms
Carlos Guerrero,
VP, Advisory, Gartner
Content is a requirement for all marketing activities, and the use of AI to create, manage, distribute and measure content has greatly increased across the entire content production lifecycle. CMOs need tools in place to provide both visibility and governance over everything in flight. Learn about the latest market trends seen across content marketing platform vendors.
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Tuesday, 12 May, 2026 02:00 PM - 02:30 PM BST
How CMOs Drive Differentiation Without Big Budgets
Carlos Guerrero,
VP, Advisory, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this session, you’ll learn how to make brand a strategic engine for enterprise success.
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