Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Carlos Guerrero
VP Analyst
Gartner
Speaker Topics
- Channel, Campaign, and Content Management
- CMO Leadership and Collaboration
- Brand Strategy and Activation
- Marketing and Growth Strategies
Speaker Bio
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategic planning, brand strategy, organizational structure, and B2B demand generation.
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Sessions
Monday, 11 May, 2026 11:00 AM - 11:30 AM BST
Leading Marketing AI Transformation and Change Management as a New CMO
Carlos Guerrero,
VP Analyst, Gartner
New CMOs face unique challenges when leading marketing’s AI transformation, while simultaneously building key relationships and establishing credibility. Join this session to discover common pitfalls in marketing AI transformation, proven strategies to avoid them, and effective change management tactics to secure buy-in for a successful, AI-powered marketing journey.
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Monday, 11 May, 2026 03:15 PM - 03:45 PM BST
Exclusive Invitational Program: How CMOs Can Supercharge Marketing's AI Advantage
Carlos Guerrero,
VP Analyst, Gartner
Jay Wilson,
VP Analyst, Gartner
Suzanne Martin,
MVP, Service Delivery, Gartner
In this limited-access Q&A session, the Keynote Speaker, Jay Wilson, along with Carlos Guerrera will expand on the insights shared in the Keynote presentation on supercharging marketing's AI advantage. Then, to turn these insights into action, you will hear from a former CMO on how Gartner partners with marketing executives to unlock true AI-advantage so you can outpace the competition and set the standard for 2030 and beyond.
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Tuesday, 12 May, 2026 10:30 AM - 10:50 AM BST
Magic Quadrant for Content Marketing Platforms
Carlos Guerrero,
VP Analyst, Gartner
Content is a requirement for all marketing activities, and the use of AI to create, manage, distribute and measure content has greatly increased across the entire content production lifecycle. CMOs need tools in place to provide both visibility and governance over everything in flight. Learn about the latest market trends seen across content marketing platform vendors.
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Tuesday, 12 May, 2026 02:00 PM - 02:30 PM BST
How CMOs Drive Brand Strategy Success Without Bigger Budgets
Carlos Guerrero,
VP Analyst, Gartner
Most CMOs can’t rely on large brand budgets to fuel growth — and the good news is, they don’t need to. CMOs who use brand strategy to influence product and commercial decisions drive stronger value propositions and sustained differentiation. In this session, you’ll learn how to make brand a strategic engine for enterprise success.
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