Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Ewan McIntyre
VP Analyst
Gartner
Speaker Topics
- Marketing Strategy Development
- Financial and Resource Management
- Functional Leadership and Collaboration
Speaker Bio
Ewan McIntyre is a VP Analyst and the Chief of Research for Gartner for Marketers, based in Newcastle-upon Tyne in the UK. He leads the research strategy for the Gartner for Marketers' practice and is the lead analyst for Gartner's annual CMO Spend Survey.
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
Show More
Show Less
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
Sessions
Monday, 12 May, 2025 11:00 AM - 11:30 AM BST
Signature Series: Key Insights From 2025 Gartner CMO Spend Survey
Ewan McIntyre,
VP Analyst, Gartner
Since 2012, Gartner's CMO Spend Survey has provided an invaluable view of the state of marketing budget and strategies. In this session, we will dig deep into the must-have data and insights.
...
Show More
Show Less
Monday, 12 May, 2025 12:30 PM - 01:15 PM BST
CMO Circle Ask the Expert: Key Insights From 2025 Gartner CMO Spend Survey
Ewan McIntyre,
VP Analyst, Gartner
Since 2012, Gartner's CMO Spend Survey has provided an invaluable view of the state of marketing budget and strategies. In this session, we will dig deep into the must-have data and insights.
...
Show More
Show Less
Tuesday, 13 May, 2025 03:15 PM - 03:45 PM BST
Understanding Your CEO: Essential Insights From 2025 Gartner CEO Survey
Ewan McIntyre,
VP Analyst, Gartner
Building marketing's credibility with the C-suite requires CMOs to better understand their CEOs. This must-attend session gives you the lowdown on Gartner’s annual CEO survey. Learn what keeps your CEO awake at night and what you should do about it.
...
Show More
Show Less