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Ewan McIntyre
VP Analyst
Gartner
Speaker Topics
- CMO Leadership and Collaboration
- Marketing and Growth Strategies
Speaker Bio
Ewan McIntyre is a VP Analyst and the Chief of Research for Gartner for Marketers, based in Newcastle-upon Tyne in the UK. He leads the research strategy for the Gartner for Marketers' practice and is the lead analyst for Gartner's annual CMO Spend Survey.
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
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As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
Sessions
Monday, 11 May, 2026 11:00 AM - 11:30 AM BST
Signature Series: 2026 CMO Spend Survey ─ Key Insights to Shape Your Marketing Strategy
Ewan McIntyre,
VP Analyst, Gartner
Gartner’s 2026 CMO Spend Survey reveals how AI is transforming marketing budgets, customer journeys and channel strategies. Join this session to discover the top findings, understand the challenges facing CMOs and learn Gartner’s recommendations for adapting your marketing strategy in a rapidly evolving landscape.
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Monday, 11 May, 2026 12:30 PM - 01:15 PM BST
Ask the Analyst: 2026 CMO Spend Survey: Leveraging the Findings for Marketing Success
Ewan McIntyre,
VP Analyst, Gartner
Bring your questions about the 2026 CMO Spend Survey. This interactive session offers analyst guidance on interpreting the results, benchmarking your strategies, and responding to emerging marketing challenges.
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