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Ewan McIntyre
VP Analyst
Gartner
Speaker Bio
Ewan McIntyre is a VP Analyst and the Chief of Research for Gartner for Marketers, based in Newcastle-upon Tyne in the UK. He leads the research strategy for the Gartner for Marketers' practice and is the lead analyst for Gartner's annual CMO Spend Survey.
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
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As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.