Prioritize AI-Driven Productivity

3 Key Insights for Marketing Budgets

Watch an exclusive clip from the top-rated 2025 conference session Key Insights From 2025 Gartner CMO Spend Survey to see what you can expect from the 2026 conference.

Key insights include:

  1. CMOs must boost productivity and efficiency with the same or smaller budgets.
  2. Cost cuts target agency spending and labor through AI, simpler roles, and centralization. 
  3. Gaps in data, analytics, and multi-channel marketing slow progress.

Ewan McIntyre

VP Analyst, Gartner

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