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Alex De Fursac Gash
VP Analyst
Gartner
Speaker Topics
- Marketing Strategy Development
- Brand Strategy and Architecture
- Demand Generation and Sales Enablement
- Functional Leadership and Collaboration
Speaker Bio
Alex de Fursac Gash is a VP Analyst in Gartner's Marketing (GML) Research & Advisory team. He serves as the Chair of the inaugural London edition of Gartner's Marketing Symposium. He also co-authors multiple flagship research projects, including Gartner's Personalization Engine Magic Quadrant (MQ), and Gartner's CMO Spend and Multichannel Marketing Surveys.
As an Analyst, Alex supports Gartner's clients with insights and strategic guidance on a wide range of areas, including marketing and Brand strategy, performance measurement, marketing budgets and organization design. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.
Prior to joining Gartner, Alex was primarily focused on the Financial Services sector. He started his career at JPMorgan working in Capital Markets before moving into Management Consulting. With Capco and BearingPoint, he served as an expert in Financial Services and continued to serve clients across a variety of projects in the fields of retail and commercial banking, Wealth and Asset Management.
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As an Analyst, Alex supports Gartner's clients with insights and strategic guidance on a wide range of areas, including marketing and Brand strategy, performance measurement, marketing budgets and organization design. He also facilitates workshops and delivers Keynote speeches at Gartner events and other special industry conferences.
Prior to joining Gartner, Alex was primarily focused on the Financial Services sector. He started his career at JPMorgan working in Capital Markets before moving into Management Consulting. With Capco and BearingPoint, he served as an expert in Financial Services and continued to serve clients across a variety of projects in the fields of retail and commercial banking, Wealth and Asset Management.
Sessions
Monday, 12 May, 2025 09:30 AM - 10:15 AM BST
Gartner Opening Keynote: From What's New to What's Next - Leading Marketing's Epic Journey to Growth
Kristina LaRocca-Cerrone,
VP, Advisory, Gartner
Alex De Fursac Gash,
VP Analyst, Gartner
Marketing leaders face extraordinary expectations from the enterprise, customers, and their teams. These have been driven up by increased demands for AI ROI, product innovation, increasingly complex buying journeys and shifting customer preferences. These heightened expectations create both challenges to change and opportunities to innovate, that combined, give the shape of an epic journey that marketing leaders will need to carefully navigate and successfully complete. This keynote will help you prepare, plan and execute this epic journey. We will provide guidance on improved expectation setting with business leaders, effective calibration of marketing resources, and new ways to prioritize customer engagement efforts.
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Tuesday, 13 May, 2025 10:15 AM - 11:15 AM BST
CMO Circle Research Discussion: From Underperformance to Excellence: CMO Leadership Strategies
Alex De Fursac Gash,
VP Analyst, Gartner
CMOs face extraordinary pressure to demonstrate enterprise leadership even while delivering marketing results. Many heads of marketing work to strengthen their executive presence and competency, but our research shows that those deemed most successful by their CEOs are taking a very different approach. In this session, we’ll unpack the behaviors of those leading CMOs.
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Tuesday, 13 May, 2025 11:45 AM - 12:15 PM BST
Re-Framing Brand Awareness and its Commercial Importance
Alex De Fursac Gash,
VP Analyst, Gartner
The right type of brand awareness is a crucial element for companies seeking growth, but achieving it can be challenging, even with a substantial budget. This session will help you ensure that your strategies are comprehensive and learn from successful brands to effectively boost your brand's visibility.
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