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Bram Van Leeuwen
Global Head of Franchises Omnichannel Business Partnership
Sanofi
Speaker Topics
- Retention Marketing and Account Growth
Speaker Bio
Bram van Leeuwen is the Global Head of Franchises Omnichannel Business Partnership. With over 15 years of experience in digital marketing, Bram is passionate about delivering the best customer experience across both offline and digital channels. Leveraging extensive local, regional, and global experience, Bram currently leads the Global Omnichannel Business Partners across various Business Units within Sanofi.
Bram's educational background in Learning & Development equips them with the skills to challenge the status quo and drive change within Sanofi. Recently, Bram developed an innovative approach to executing Non-personal promotion campaigns within the company. This groundbreaking work has been recognized and published by Gartner as a research study.
https://nl.linkedin.com/in/bramvanleeuwen
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Bram's educational background in Learning & Development equips them with the skills to challenge the status quo and drive change within Sanofi. Recently, Bram developed an innovative approach to executing Non-personal promotion campaigns within the company. This groundbreaking work has been recognized and published by Gartner as a research study.
https://nl.linkedin.com/in/bramvanleeuwen
Session
Monday, 12 May, 2025 02:30 PM - 03:00 PM BST
Executive Story: Omnichannel Content Strategy to Increase Operational Efficiency
Michael McCune,
VP Analyst, Gartner
Bram Van Leeuwen,
Global Head of Franchises Omnichannel Business Partnership, Sanofi
Distributed global teams often face inefficiencies in managing buyer engagement across multiple channels. CMOs can learn from Sanofi’s digital marketing leader about how he developed a content operations model and built the case for omnichannel engagement with sales to increase efficiency.
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