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David Green
VP Global Marketing
ICON PLC
Speaker Bio
David Green has 25+ years international experience leading global marketing strategy and operations, and implementation of complex, enterprise-level digital projects in global matrix B2B environments.
He is currently Global Head of Marketing at ICON plc, one of the world’s largest clinical research organisations. Prior to this he was Global Head of Digital Marketing at KPMG and Deloitte.
Part of the Commercial Leadership team at ICON, he leads all aspects of marketing from ‘Reputation to Relationships to Revenue’ integrating brand, digital, media/PR and sales support.
He has spoken at over 40 conferences across North America and Europe, has been cited in media publications such as The Economist, BBC News, Wall Street Journal and others. Earlier in his career he wrote and was extensively published on Internet and enterprise information technologies. He is a Chartered Information Scientist and has received a number of awards and accolades throughout his career.
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He is currently Global Head of Marketing at ICON plc, one of the world’s largest clinical research organisations. Prior to this he was Global Head of Digital Marketing at KPMG and Deloitte.
Part of the Commercial Leadership team at ICON, he leads all aspects of marketing from ‘Reputation to Relationships to Revenue’ integrating brand, digital, media/PR and sales support.
He has spoken at over 40 conferences across North America and Europe, has been cited in media publications such as The Economist, BBC News, Wall Street Journal and others. Earlier in his career he wrote and was extensively published on Internet and enterprise information technologies. He is a Chartered Information Scientist and has received a number of awards and accolades throughout his career.
Session
Monday, 11 May, 2026 12:30 PM - 01:00 PM BST
Executive Story: Driving Long Term Enterprise Value in B2B Marketing
David Green,
VP Global Marketing, ICON PLC
Join David Green from ICON for a candid executive conversation on what it takes to deliver real results in marketing today. Drawing from hands-on experience, David will share practical insights on setting priorities, aligning teams, and overcoming everyday challenges.
This session is designed for marketing leaders who need to grapple with cultural impediments, budget and resource constraints, yet drive meaningful outcomes for their organizations. ... Show More Show Less
This session is designed for marketing leaders who need to grapple with cultural impediments, budget and resource constraints, yet drive meaningful outcomes for their organizations. ... Show More Show Less