Experience the difference. Meet your peers, talk with experts, build your network, and turn insights into action.
Jay Wilson
VP Analyst
Gartner
Speaker Topics
- CMO Leadership and Collaboration
- Brand Strategy and Activation
- Marketing and Growth Strategies
Speaker Bio
Jay Wilson focuses on helping CMOs achieve optimal results from their agency rosters, including agency selection. He also guides clients on how to make decisions on insourcing vs. outsourcing marketing capabilities. Wilson also covers marketing talent, including talent acquisition, retention, career pathing, and upskilling, and prioritization for internal teams and agencies.
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Sessions
Monday, 11 May, 2026 09:30 AM - 10:15 AM BST
Gartner Opening Keynote: Accelerating Marketing’s AI Advantage ─ The Path to 2030
Kristina LaRocca-Cerrone,
VP Analyst, Gartner
Jay Wilson,
VP Analyst, Gartner
AI isn't just a tool, it is redefining what's possible in Marketing. Gartner’s opening keynote will reveal the three stages of AI maturity and why so many organizations get stuck in the “messy middle." We will uncover pitfalls to avoid and strategies to unlock true AI Advantage, to outpace the competition and set the standard for 2030 and beyond, regardless of where you are on your AI journey.
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Monday, 11 May, 2026 03:15 PM - 03:45 PM BST
Exclusive Invitational Program: How CMOs Can Supercharge Marketing's AI Advantage
Carlos Guerrero,
VP Analyst, Gartner
Jay Wilson,
VP Analyst, Gartner
Suzanne Martin,
MVP, Service Delivery, Gartner
In this limited-access Q&A session, the Keynote Speaker, Jay Wilson, along with Carlos Guerrera will expand on the insights shared in the Keynote presentation on supercharging marketing's AI advantage. Then, to turn these insights into action, you will hear from a former CMO on how Gartner partners with marketing executives to unlock true AI-advantage so you can outpace the competition and set the standard for 2030 and beyond.
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Tuesday, 12 May, 2026 12:00 PM - 12:30 PM BST
Trendspotting for CMOs: Increase Your Enterprise Influence
Jay Wilson,
VP Analyst, Gartner
CMOs struggle to prove value to CEOs and executive peers because they don’t do enough to shape overall business strategy. Use Gartner Futures Lab’s Tapestry research to anticipate and respond to the disruptive forces that create risks and strategic opportunities for your business. In this session, you'll learn how to build a trendspotting capability, and the three top trends your organization needs to know now.
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