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Lacretia Marsh
Sr Principal, Advisory
Gartner
Speaker Topics
- Marketing Strategy Development
- Financial and Resource Management
- Operational Excellence
- Functional Leadership and Collaboration
Speaker Bio
Lacretia Marsh advises CMOs among the world's leading organizations on marketing strategy development and operational and organizational design. She analyzes client needs to provide actionable items for marketing growth and excellence. Lacretia has spent many years in the financial industry helping clients apply the right marketing resources for data-driven results.
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Sessions
Monday, 12 May, 2025 12:30 PM - 01:00 PM BST
Develop a Strategic Approach to Managing Marketing's Resources
Lacretia Marsh,
Sr Principal, Advisory, Gartner
In today’s unpredictable environment, placing a critical eye on marketing resources cannot be limited to times of budget preparation alone. CMOs must adopt a continuous resource management approach to evaluate and adapt investments. This session offers a structured method to managing marketing expenditures for the delivery of high-value outcomes.
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Tuesday, 13 May, 2025 11:45 AM - 12:15 PM BST
Overcoming Resistance to Change: 3 Steps to Change Mindsets and Sustain Change
Deborah Alvord,
VP Analyst, Gartner
Lacretia Marsh,
Sr Principal, Advisory, Gartner
Implementing change is getting harder. CMOs risk failure with change initiatives if they do not unify their teams so that they share the same focus on growth. This breakout session equips CMOs with three important actions to motivate, empower and sustain change for effective marketing transformation.
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