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Tali Sharot
Author and Professor, Cognitive Neuroscience
University College London and MIT
Speaker Bio
Tali Sharot is a professor of cognitive neuroscience at University College London and MIT. She is the founder and director of the Affective Brain Lab. She has written for outlets including The New York Times, Time, The Washington Post, has been a repeated guest on CNN, NBC, MSNBC, a presenter on the BBC, and served as an advisor for global companies and government projects. Her work has won her prestigious fellowships and prizes from the Wellcome Trust, American Psychological Society, British Psychological Society and others. Her popular TED talks have accumulated more than a dozen million views. She is the author of award-winning books: The Optimism Bias and The Influential Mind.
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Session
Monday, 11 May, 2026 05:15 PM - 06:00 PM BST
Guest Keynote: The Business of Moving Others — Using the New Science of the Mind to Induce Behavioral Change
Tali Sharot,
Author and Professor, Cognitive Neuroscience, University College London and MIT
A major goal of managers and companies is to induce behavioral change. We want to influence the actions of our clients, employees and colleagues in positive ways. Sharot has advised some of the world largest companies, including Pepsi, Bank of America and Prudential, on inducing behavioural change. In this engaging, thoughtful and humours presentation Sharot shares which factors – according to empirical findings – have the largest impact on peoples’ actions, and why. Using her own cutting-edge science she explains how we can use innate human tendencies to nudge people in the right direction, and which commonly used approaches often back-fire. The audience learn powerful practical applications for inducing change and gains a deeper understanding of human behaviour.
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