There's a tendency to see culture change as cheerleading - encouraging people to greatness. And that is part of it. But an overlooked element of culture change is strategic intolerance, directed at behaviors that differ deeply from where you're trying to go. It can seem like taking action on small behaviors is petty. But culture is defined by daily actions, not lofty goals. Shifting culture starts with deciding what you won't tolerate and then choosing keystone behaviors to get you where you want to go. This session guides you to initiate real change, one action at a time.