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Forget Humans, Let Machine Customers Innovate for You
Wednesday, 12 November, 2025 / 12:15 PM - 12:45 PM CET
About the Session
Today CIOs practice human-centric design, innovating for human customers and market needs. What happens when our customers are machines? They can’t be won over with compelling adverts. But they can help CIOs innovate better. In this session, we describe three ways that machine customers will generate innovation opportunities: providing product feedback, new product ideas or creating your own customers.