Lillian Oyen-Ustad is an analyst in Gartner's Manufacturing, Transportation, Retail and Consumer Goods team within the CIO and AI Leaders Practice.

Ms. Oyen-Ustad focuses on sustainability technology and data strategy, workplace health and safety, sustainable manufacturing and applications of AI in operational environments.

Her sustainability technology and data strategy coverage include environmental, social and governance (ESG) reporting and management software, carbon accounting and management software, life cycle assessment and product carbon footprint software and associated market dynamics and technology selection. It also includes sustainability data discovery and mapping, data quality, governance and stewardship.

Her workplace health and safety coverage include strategy setting, metrics and performance management, culture, communication, change management and technology. She covers the environmental, health and safety (EHS) software market, as well as advanced technologies like computer vision and wearable devices.

Her sustainable manufacturing coverage includes factory-level sustainability initiatives (decarbonization, water and waste reduction), energy efficiency, process improvement and product sustainability software. Lillian also covers use cases for AI on the manufacturing shop floor, including shop floor AI strategies, use case prioritization and selection.

Lillian also serves as the key initiative leader for technology and service provider clients looking to create and sell technology solutions to buyers in the manufacturing industry. This includes market trends, go to market strategies, vendor positioning and buyer behaviors and personas.