Sessions / Signature Series: How to Develop an AI Strategy for Marketing
Signature Series: How to Develop an AI Strategy for Marketing
Tuesday, June 03, 2025 / 12:00 PM - 12:30 PM MDT
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About the Session
In today's highly competitive business landscape, GenAI has emerged as a game-changing technology with the potential to revolutionize marketing. The shift from using AI for productivity to driving impactful results requires new processes, tools, skills and mindsets. In this session, attendees will learn how to refine their strategic roadmap and use AI to position marketing as a growth driver.