This year’s conference theme Architecting Sales Success in the Age of AI, explores AI-driven strategies, leadership insights and proven frameworks for building agile, high-performing sales organizations ready to thrive in a fast-changing world. Explore the topics, all developed with this theme in mind.
Explore this year’s topics
View topics for CSO and sales executives and dive into last year’s sessions while we work on the full 2026 agenda.
Conference Topics at a Glance
Agentic AI in Sales
Uncover how agentic AI is transforming sales, driving action and insights, enhancing decision making for sales teams.
AI-First Sales Strategy
Discover how an AI-first sales strategy empowers teams by augmenting work, making it more efficient and driving insights that lead to improved sales outcomes.
Buyer Insights and Experience
Create and develop insights and strategies that drive high-value buyer engagements across all target personas.
Look back at 2025 conference sessions
There are many sessions happening each day at Gartner CSO & Sales Leader Conference 2025. While we work to develop this year’s agenda, filter to see sessions that align with your role and interests.
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Tuesday, May 20, 2025
10:30 AM - 10:50 AM PDT
Braintrust: The AI Habit Trap: Avoid The Fatal Flaw Sales Leaders Never Saw Coming
Jeff Bloomfield,
FOUNDER, Braintrust
Sales leaders are turning to A.I. to sharpen their teams' skills—but what if it's reinforcing the wrong ones? A.I. doesn’t fix bad habits; it multiplies them. Without the right communication training upfront, sales teams risk hardwiring ineffective messaging at scale. In this session, discover the hidden flaw in A.I.-driven sales enablement, why "garbage in, garbage out" is more than a cliché, and how to ensure A.I. accelerates success, not failure. Don't let your team fall into the habit trap.
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10:30 AM - 10:50 AM PDT
SAP: Practical Adoption of AI Driven Sales - Accelerate decisions, Unleash productivity
Gajanan Betigeri,
PRODUCT MANAGER, SAP
AI has the power to revolutionize B2B selling. This however places significant pressure on sales organizations to form tangible strategies and tactics to adopt game-changing technologies like AI Agents and Generative AI… and sales leaders find themselves bombarded with noise and fluff not rooted in truth.
Join this session to discover how SAP is helping sales organizations harness AI today to create immediate benefits while ensure long-term success with connected, intelligent, and adaptive sales processes.
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Join this session to discover how SAP is helping sales organizations harness AI today to create immediate benefits while ensure long-term success with connected, intelligent, and adaptive sales processes.
... Show More Show Less
11:00 AM - 11:20 AM PDT
3 Things You Should Know About the Revenue Enablement Platform Market
Melissa Hilbert,
VP Analyst, Gartner
This session will provide you with three key features of revenue enablement platforms you should know about to evaluate and make the best purchase. This will help your organization drive performance. It will explore vendors in the space and where the market is headed in the future.
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01:15 PM - 01:35 PM PDT
Whatfix: Unlock Sales Excellence: Driving Change and Adoption Across Sales Tools with First American
Vispi Daver,
GLOBAL HEAD OF SALES & PARTNERSHIPS, Whatfix
Lesley Applegate,
Senior Manager of Change Sustainment, First American Title
As sales teams increasingly adopt a variety of tools to enhance productivity, focusing on seamless adoption is just as crucial as integration. This session will explore strategies for driving adoption, using First American’s real-world change management experience to highlight the challenges and solutions in embracing new technologies. We’ll discuss how Whatfix helps sales teams drive adoption across a wide range of tools—AI-driven and traditional—ensuring that sellers are equipped to fully leverage these tools and maximize their sales success.
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01:15 PM - 01:35 PM PDT
Salesforce: Plan, Enable, Incentivize: How to Maximize Sales Performance with AI and Data
Derek Jamieson,
SPM PRODUCT MANAGEMENT DIRECTOR, Salesforce
Chandra Patel,
Senior Director, Product Marketing, Salesforce
Your sales team fuels your organization’s growth – but too often, overly manual sales plans, unclear go-to-market prioritization, and inefficient or error-ridden compensation get in the way of your success. Join us to discover how you can take a unified, AI-powered approach to planning, enablement, day-to-day account execution, and incentives – all with an ongoing improvement cycle built in. You'll walk out of this session with actionable ways to motivate sellers, improve operations, and accelerate revenue.
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01:40 PM - 02:00 PM PDT
Clari: The Revenue AI Foundation – Why Broken Data Flows Are Killing Sales Execution
Kevin Knieriem,
Chief Revenue Officer, Clari
AI won’t fix your sales process if it’s built on siloed, inconsistent, or incomplete data. This session explores how leading companies are unifying their GTM stack — bringing together internal signals, external data, and unstructured inputs — to power AI that actually works. Only with an accurate, comprehensive foundation can you generate the meaningful, contextual recommendations that drive rep productivity, accelerate decisions, and move the needle.
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01:40 PM - 02:00 PM PDT
Mediafly: Myth Busting Enablement for Distributors, Partners and Dealers (and how AI helps)
Steve Richard,
SVP, REVENUE ENABLEMENT, Mediafly
Distributors and channel partners are often sales enablement’s forgotten ‘children.’ They’re out selling your solutions, but are they set up for success? Most companies struggle with partner onboarding, content sharing, and measuring performance. Learn how to:
- Streamline onboarding: Train with AI-driven intelligence to reduce downtime and close deals fast.
- Give every seller superpowers: Use AI-based metrics, content recommendations, and repeatable strategies.
- Crush the “I can’t measure results” myth: Use AI to track engagement, performance, and forecast revenue like never before. ... Show More Show Less
- Streamline onboarding: Train with AI-driven intelligence to reduce downtime and close deals fast.
- Give every seller superpowers: Use AI-based metrics, content recommendations, and repeatable strategies.
- Crush the “I can’t measure results” myth: Use AI to track engagement, performance, and forecast revenue like never before. ... Show More Show Less
02:05 PM - 02:25 PM PDT
Salesforce: Unlock Sales Potential: Agentforce & the Power of AI Coaching
Chandra Patel,
Senior Director, Product Marketing, Salesforce
We’re in the midst of a productivity and workforce revolution. With Agentforce for Sales, humans with agents drive sales success – so your reps can sell faster and your team can scale its impact. In this session, get a closer look at AI-powered sales coaching right in the flow of work. Give every rep dedicated coaching to make them your best rep, and learn how personalized, objective, measurable feedback can lead to increased win rates and revenue.
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02:05 PM - 02:25 PM PDT
Copy.ai: The Right Way to Use AI for Sales
Ryane Bohm,
VP of Product Marketing, Copy.ai
For sales teams, the results of AI have not lived up to the promise. Full automation, skyrocketing pipeline generation, record revenue results! Not quite. Sellers and sales teams are disillusioned. In this session, we’ll explore the best use cases for AI in 2025 that can generate real results. How it requires a healthy combination of human strategy and powerful AI workflows. And, how you can use AI to unify the entire go-to-market engine.
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