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Develop a Strategic Approach to Managing Marketing's Resources
Monday, 12 May, 2025 / 12:30 PM - 01:00 PM BST
About the Session
In today’s unpredictable environment, placing a critical eye on marketing resources cannot be limited to times of budget preparation alone. CMOs must adopt a continuous resource management approach to evaluate and adapt investments. This session offers a structured method to managing marketing expenditures for the delivery of high-value outcomes.