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Gartner Opening Keynote: From What's New to What's Next - Leading Marketing's Epic Journey to Growth
Monday, 12 May, 2025 / 09:30 AM - 10:15 AM BST
About the Session
Marketing leaders face extraordinary expectations from the enterprise, customers, and their teams. These have been driven up by increased demands for AI ROI, product innovation, increasingly complex buying journeys and shifting customer preferences. These heightened expectations create both challenges to change and opportunities to innovate, that combined, give the shape of an epic journey that marketing leaders will need to carefully navigate and successfully complete. This keynote will help you prepare, plan and execute this epic journey. We will provide guidance on improved expectation setting with business leaders, effective calibration of marketing resources, and new ways to prioritize customer engagement efforts.