In 2024, software buyers are searching for ways to protect profits and reduce costs. But 61% of buyers still plan to increase their investment in technology.
How should software providers adapt strategy to capture this market demand?
Gartner Digital Markets surveyed 2,499 decision-makers across global businesses about the challenges, factors, and triggers driving their software purchases. In this on-demand webinar, we share the top trends most likely to impact SaaS marketing and sales teams.
You will learn:
- The top 5 software buying trends in 2024
- How macroeconomic factors are impacting the software market
- How to position your product as value-driving for today’s buyers
- How to maximize review content to capture more buyer attention
