Attracting and retaining the right customer is the surest way to scale efficient growth. But nearly all buyers (96%) start with a list when shopping for software, leaving you little time to catch the attention of in-market buyers.
On top of that, most buyers (60%) regret a purchase made in the last 12 to 18 months, leading them to churn or try competitors. How can software providers overcome this product-matching problem to reach and retain the right customers?
In this on-demand webinar, Ken Allard, EVP of Gartner Digital Markets, shares insights from 3,484 software buyers to reveal how buyers build their shopping list and why they experience regret.
You will learn:
Why social proof is critical when software buyers build their shortlist
Why most buyers regret their purchase
How to support the buying decision and decrease churn
