A comprehensive guide for successful Pay-Per-Click (PPC) campaigns on the Gartner Digital Markets platform.
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How to Build Your Brand and Capture Demand With a Sponsored Profile
Unlock the power of Sponsored Profiles
Over 100 million buyers visit Capterra, GetApp, Software Advice, and UpCity every year to read verified reviews, compare products, view proprietary insights, and gain the expert advice they need to confidently choose the right software and services for their business.
A Sponsored Profile allows you to launch PPC advertising campaigns to promote your product or service on our platform, spark interest from active buyers, and capture demand through your website.
Build your brand
Sponsored Profiles are prominently displayed across our platform in paid and organic search results, increasing brand awareness and helping you stay top of mind as buyers shortlist products.
Capture buyer demand
Sponsored Profiles drive targeted traffic to your website and are effective for generating the right leads within the specific industries or use cases you serve.
Getting started
Launching PPC campaigns
Optimizing PPC campaigns
Get to know the main elements of a PPC campaign on the Gartner Digital Markets platform and best practices to set your campaign up for success:
- Profile optimization
- Category selection
- Landing page optimization
Learn how you can strategically reach your ideal buyers by creating targeted auctions across software categories and countries, and what you’ll need to track to achieve the greatest return on ad spend:
- Build your audience
- Set your budget and bids
- Set up conversion tracking
Understand how to monitor your campaign performance and adjust your bidding strategy to achieve your strategic goals:
- Understand key metrics and campaign reporting
- Pace your campaign throughout the month
- Scale your campaign
Ready to get started with PPC campaigns?
Log into your account to submit your PPC campaign request or connect with your account representative today.
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