Ensure you have a review collection strategy in place to meet the needs of today's buyers. Download this guide to learn why your software business should collect reviews, how to start a review collection campaign, and how to manage reviews and leverage them as social proof.
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Your Complete Guide to Review Collection
Why collect reviews on Gartner Digital Markets?
Each year, over 100 million buyers from all over the world visit Capterra, Software Advice, and GetApp to read reviews, compare solutions, and connect with providers. Software companies partner with us to collect reviews and make a strong impression on buyers visiting the world’s largest platform for finding software and services.
Fresh reviews on our platform can play a vital role in building a healthy profile and fostering brand trust with your target buyers as they make purchase decisions.
Expand your reach
Reviews fill your profile with highly relevant information, rich in product keywords that attract organic traffic to your profile.
Experience higher click-through rates
Profiles with 11 to 20 reviews can experience 14.4% higher click-through rates than profiles with 0 reviews.*
Earn social proof content
Review-driven content, such as badges, can be displayed at the top of your profile and appear on category pages to help buyers identify your product as top-rated.
Stand out from the competition
Reviews help showcase your product’s strengths and differentiators, highlight key features, and provide buyers with the most comprehensive information.
* This claim is based on review and click data from active PPC campaigns on our platform from March 2024 through May 2024.
Gift card incentive campaigns
Responding to reviews in your account
Don’t wait for organic reviews to come in. Run an incentivized campaign to collect a steady stream of fresh reviews and provide buyers with up-to-date information about your solution. The best part is that we provide complimentary gift card incentives to help jumpstart your campaign.
Check your complimentary incentives balance for reviews by visiting the “Collect Reviews” tab in your account.
Offering gift cards in exchange for published reviews can boost campaign engagement from users and, as a result, lead to the collection of more reviews. You can add funds to your gift card balance at any time, so you never run out of incentives for your reviewers
Reviews provide a unique opportunity to engage and connect directly with your customers and show prospective buyers that you’re committed to great customer service.
We’ve streamlined the process for you to respond to reviews directly from the “Reviews” tab in your Gartner Digital Markets account.
Start collecting reviews today
Give buyers the confidence they need to choose you and make the voice of customers the heart of your brand and go-to-market strategy. By collecting reviews with Gartner Digital Markets, you can connect with active buyers and achieve sustainable growth.
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