Attracting and retaining the right customer is the surest way to scale efficient growth. But in today’s digitally-dominant buying environment, your sales team has little time to educate buyers.
Nearly all buyers (96%) start with a vendor list when shopping for new software and 89% of those buyers purchase from their initial list.
And what’s more, three in five software buyers (60%) regret a purchase within the last 12 to 18 months and are at risk of churn.
Fortunately, we discovered the factors driving software buying regret so you can attract the right customers and prevent churn.
Download the report for actionable insights from Gartner Digital Markets’ 2024 Tech Trends Survey of 3,484 global software buyers.
You will learn:
How software buyers build a vendor list (hint: social proof is critical)
Why most buyers regret their purchase
Key strategies to attract the right buyers and prevent churn
