Gartner Research

Key Actions for Tech CEOs to Successfully Execute Their Geographic Expansion

Executional factors routinely frustrate geographic expansion projects from achieving ROI.

Analyst(s): Igor Marchal, Charlie Xu

 To avoid wasted investments and delays, tech CEOs need a disciplined framework to address particular pitfalls around planning, cost management, resourcing, and product and marketing localization.

Tech CEOs who want to reduce risks and optimize the execution of their geographic market expansion venture must do the following:

  • Anticipate unpredictable showstoppers and drive tight budgetary discipline
  • Free up the right level of bandwidth to enable collective participation in the expansion plan 
  • Align with local practices and buyer preferences by leveraging feedback and insight

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