Gartner Research

How Generative AI Technology Impacts Offering Strategies for Tech CEOs

Develop a compelling offering strategy beyond generative AI and get ready for a significant pivot in your business.

Experts: Arup Roy, Rajesh Kandaswamy, Eric Goodness

Despite the widespread interest in generative AI technology among businesses and technology providers, many are struggling to adopt it effectively. Gartner research shows that current adoption plans of technology providers and vendors are minimal and slow, and there is a lack of insight into how to prepare for the potential disruption of this technology can cause.

To overcome this challenge, tech CEOs must take proactive measures to invest in innovative solutions that enable their businesses to leverage the full potential of generative AI. Failure to do so could result in falling behind and missing out on opportunities to transform the business and gain a sustainable advantage in the market.

Download our research to discover the four major market approaches that will emerge in six to 12 months for generative AI adoption and help you make informed decisions for your business today.

 

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