Gartner Research

Product and Services Strategy for Tech CEOs Primer for 2024

Last year, 74% of Tech CEOs changed their product strategy.

Analyst: Ron Burns

Product and services strategy identifies market opportunities and positions solutions for successful adoption. Tech CEOs’ product and services roadmaps must guide development priorities, pricing and packaging, and launch planning.

Tech CEOs looking for an effective product and service strategy should:

  • Use internal and external data as a predictor
  • Translate market insight and buyer needs into addressable target 
  • Bring the voice of the field to product execution

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