Gartner Research

Tech CEO Insight: Convey Unique AI Capabilities in Product Messaging

Most tech startups claim to have AI (including generative AI) capabilities in their products and services; however, the term “AI” means different things to customers.

Analyst(s): Jim Hare, Carrie Cowan, Eric Hunter

Nearly every tech provider is now using the term “AI” or “generative AI” in their product naming or messaging, making it difficult for customers to compare solutions and understand the problem it solves.

  • Lead with unique and relevant ways AI in your product improves decision making
  • Address the specific  business problem AI will solve
  • Articiluate the type of AI solution offfered 

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