Gartner Research

Increase Product Traction Primer

76% of pivots occur in pursuit of product market fit.

Analyst: Ayelet Heyman

Startup Tech CEOs must innovate to stay relevant, and yet, most product innovations fail to achieve commercial success. Usually, the failure is not related to the quality of an idea but to its course of execution. Improve the outcomes of innovation initiatives with a strategy to increase product traction.

This research provides suggestions on how startups Tech CEOs can:

  • Refine Go-to-Market Strategy
  • Strengthen Solution Readiness
  • Validate Product-Market Fit
  • Stay Ahead of Competitors

Download now to get your free copy!

Download Now

Develop a sustainable competitive edge.

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional

  • Step 3 of 3

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.