Gartner Research

Technologies Critical to Product-Led Growth Success for Tech CEOs

By 2027, 70% of software providers below $100 million in revenue with a PLG motion will use a product experience combining interactive demonstrations and free trials, up from 36% today.

Analyst(s): Ron Burns, David Yockelson, Vivek Tomar

A successful product-led growth (PLG) strategy requires understanding how and when users interact with free offers or products as they achieve the desired value.

Tech CEOs undertaking PLG initiatives to drive product and services strategies should:

  • Track and analyze user-level usage data by instrumenting products to track features, activities and engagement levels
  • Acquire technologies to define, score and operationalize usage data
  • Invest in interactive demonstrations when it’s impractical to offer a self-service product experience

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