Christine Tenneson is a VP Analyst supporting Gartner's Emerging Technologies and Trends research. Ms. Tenneson covers IT Services routes-to-market expansion for hardware, software, and services companies with IT Distributors, IT Solution Providers, MSP/MSSPs and System Integrators. Expertise includes channel topics such as building channel programs, partner compensation, deal registration programs, and white labeling services. She also contributes extensively to Gartner's end user programs, supporting inquiry and producing research documents. For market coverage, her primary research coverage is solution providers/MSPs/MSSPs in the infrastructure/data center services and services channels and is an expert on the VAR/solution provider market.
Prior to joining Gartner, Ms. Tenneson served as Director of Research at Aquent and Monster.com. In these roles, she was responsible for quantitative and qualitative research, including client satisfaction measurement, brand awareness and analytics.
Prior to those roles, Ms. Tenneson's experience included six years at IDC, where she specialized in maintenance and support services, managing both the Network Consulting and Integration Services and the Software and Hardware Support Services research programs. While at IDC, her experience included competitive intelligence, forecasting and services marketing program development.
Aquent, Director of Research, 1 years
IDC, Program Manager, 6 years
Monster, Director of Research, 1 years
Accelerate Customer Acquisition and Retention
Corporate Development and Growth Strategy for Tech CEOs
Refine Tech Marketing Approaches
IT Contracts Negotiations
IT Sourcing Strategy Development and Execution
M.B.A., Clark University
Cost optimization for sourcing and procurement by VAR consolidation/VAR rationalization.
Negotiation for Cisco, Palo Alto, Dell enterprise agreements (EA) with IT resellers, solution providers.
Master service agreements with solution providers/VARs (cost plus, rebates, value items, SLAs).
How to articulate value and differentiate in the infrastructure services market.
How to design, build, manage and measure KPIs for a channel program.