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Gartner Expert
Igor Marchal
VP Analyst
Igor Marchal is a Vice President Analyst covering go-to-market and expansion strategies for small to medium sized technology companies. Mr. Marchal specializes in advising technology vendors on how to build effective channel partnerships and ecosystems, as well as how to succeed their geographic expansion.
As part of the Tech CEO team, he delivers actionable, objective insight to executives and their teams.
Mr. Marchal's advice is based on 30 years of highly international experience with service and software companies, ranging from startups to multinational enterprises. With responsibilities at global or regional level, he has a strong track record in building and growing diverse teams from the ground up.
Previous experience
Prior to joining Gartner, Mr. Marchal served at the board of Europe-based startups Digitrips, Dohop and Talent.io. In these roles, he was responsible for sales, business development, operations, M&A and international expansion.
Prior to those roles, Mr. Marchal's experience included seven years at Expedia Group, where he sourced and managed a global portfolio of travel and technology partners. While at Expedia, he led both product development and commercial launch, as well as complex post-merger integrations.
Professional background
CWT, Director, Supplier Management and Product Marketing, 6 years
Expedia Group, Director, Global Procurement and Partnerships, 7 years
Talent.io, Chief Operating Officer, 1 years
Areas of coverage
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Corporate Development and Growth Strategy for Tech CEOs
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Refine Tech Marketing Approaches
Education
Executive MBA, IAE (Aix-Marseille University)
Bachelor in International Business, IEMC
Top Issues That I Help Clients Address
Channel, Partnering and Alliance Strategies
Partner selection and Channel program optimization
International Expansion, localization strategies
Staffing Plans and Organizational design
Geographic Expansion, New Market Entry