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Gartner Expert
Irina Guseva
Sr Director Analyst
Irina Guseva is a Senior Director Analyst with Gartner focusing on digital CX Technologies and Digital Experience Platforms (DXP). Ms. Guseva's passion for technology stems from 20+ years in this industry in various capacities - as a practitioner, journalist, implementation consultant, technology analyst and product marketer.
Previous experience
Prior to Gartner, Ms. Guseva worked as a journalist covering WCM and adjacent markets, WCM practitioner, WCM implementation consultant, vendor product marketer, and industry analyst.
Professional background
Adobe, Group Manager, Product Marketing, 3 years
CMSWire.com, Deputy Editor, 3 years
Real Story Group, Technology Analyst and Consultant, 4 years
Education
M.A., Journalism & Media Management, University of Missouri-Columbia
M.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
B.A., Linguistics, Germanic Languages and Literatures, Tomsk State University
Top Issues That I Help Clients Address
CX technology
customer engagement technology
digital customer experience technology stack
DXP (Digital Experience Platforms) marketplace and trends
DXP vendor selection