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Gartner Expert
Isoke Mitchell
Director Analyst
Isoke Mitchell a Gartner Analyst that advises tech marketing leaders on refining their demand generation strategies and increasing their campaign & content effectiveness. Core areas of focus include content and its management, technology, marketing and performance as it relates to business objectives. She works with Gartner clients on solving internal and external content team challenges, navigating disruptions and new opportunities like generative AI and establishing or optimizing their approach to thought leadership marketing and content.
Previous experience
Isoke Mitchell is a mission & results oriented content marketing leader with over 15 years of experience in overseeing strategic content initiatives to drive profits and productivity. Recognized as an expert in marketing planning and deployment with the ability to guide, motivate & lead teams in developing, executing & improving marketing campaigns that drive demand & lead generation and increase revenue with empathy.
Professional background
Emerald , Marketing Director - Content, 2 years
realtor.com, Marketing Manager (Content & GTM), 4 years
Areas of coverage
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Elevate Demand Generation Execution
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Streamline Demand Generation Planning
Education
Bachelor of Business Administration, Business, Marketing Sales and Entrepreneurship
Top Issues That I Help Clients Address
Content Marketing Strategy
Inbound Marketing Strategy
Demand Generation
Digital Marketing Strategy