Gartner Expert

Janine Kanters

Director, Research

Janine Kanters is a Director on the Gartner Marketing and Communications Peer and Practitioner Research (PPR) team. Her research helps answer Chief Marketing and Communications Officers' most pressing questions. Her strengths include outside-the-box thinking, pushing 'common sense', and innovative hypothesis generation.

Previous experience

Ms. Kanters has a M.A. in Political Science and Social Statistics from McGill University. She has worked for Public Works and Government Services Canada, Transport Canada, and Parks Canada on various projects prior to joining Gartner.

Professional background

Government of Canada, Research Assistant , 2 years

McGill University, Graduate Teaching Assistant, 2 years

Areas of coverage
  • Customer Understanding and Marketing Execution

  • Marketing Leadership and Management

  • Communications Strategy and Functional Leadership

Education

M.A. Political Science & Social Statistics, McGill University

B.A. Political Science & History, University of Ottawa (Magna cum laude)

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Top Issues That I Help Clients Address

01

Understanding audience mindset and behaviors and how to alter strategies accordingly.

02

Creating break through content that helps audiences confidently navigate complex decision-making.

03

Uncovering the 'secret sauce' to client success for various initiatives and projects.

04

Identifying impactful areas for cross-functional collaboration and complementary proficiencies.