Gartner Expert

Kevin Lindsay

Sr Director Analyst

Kevin Lindsay is an advisor to high-tech executives at technology and services firms, specializing in C-level engagement in high-stakes technology purchasing decisions. He offers a deep understanding of the evolving roles of CIOs, technology leaders, and emerging executive stakeholders that vendors must recognize — particularly as AI continues to shape the enterprise buying agenda. By examining the intersection of executive interests in areas such as customer experience (CX), Kevin delivers actionable insights that help organizations navigate the increasing complexity of strategic technology investments. His research also explores sustainability as an emerging area of executive focus, highlighting its growing influence on technology buying complexity. Kevin’s insights empower clients to align their strategies with enterprise buying dynamics, anticipate shifts in executive influence, and drive more effective engagement across the C-suite.

Previous experience

Over his 30-year career, Kevin held product marketing and GTM leadership roles across a variety of tech spaces and vendors. During his 15-year tenure at Adobe, Kevin Lindsay played a pivotal role in helping enterprise clients drive digital transformation. He launched multiple products and led cross-functional go-to-market (GTM) teams spanning marketing strategy, sales enablement, adoption, and value realization. Kevin was instrumental in helping organizations embrace data-driven marketing, accelerate content creation, foster a culture of experimentation, and personalize customer experiences at scale — and deliver on the promise of truly individualized customer journeys across the entire lifecycle. As a recognized thought leader and frequent speaker, Kevin worked closely with executives to champion customer-first, results-oriented approaches to customer experience, guiding them in optimizing strategies for measurable business impact.

Professional background

Omniture (acquired by Adobe), Director of Product Marketing, 1 years

Mercado, Senior Director, Marketing, 4 years

Verity, Director of Product Marketing, 6 years

FTP Software, Product Marketing Manager, 2 years

Areas of coverage

  • Tech Buying Approaches

  • Tech Buying Priorities and Motivations

  • Tech Buying Challenges

  • Cross-Functional Tech Buying Dynamics

Education

MA, Transformative Leadership, California Institute of Integral Studies

BA, Communications Studies, The University of Calgary

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Top Issues That I Help Clients Address

01

Executive Buying Group Dynamics & C-Level Engagement

02

CIO and Emerging Technology Leader Influence in Buying Decisions

03

Anticipating and Influencing Enterprise AI Buying Patterns

04

Outcome-Focused Decision Making in High-Stakes Tech Purchases

05

Customer Experience (CX) as a Strategic Buying Priority

Latest research and insights

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