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Gartner Expert
Lindsay McKinney
VP, Team Manager
Lindsay McKinney is a Vice President, Team Manager at Gartner where she covers Analyst Relations.
Ms. McKinney has more than 17 years of tech marketing experience, including analyst relations, marketing strategy, communications, demand generation and public relations at mega and niche, public and private tech vendors.
Previous experience
Prior to joining Gartner, Ms. McKinney created and led analyst relations teams (public, private, niche and mega vendor) in-house and as a third-party consultant. She has also lead branding, content, demand gen and crisis comms/PR.
Professional background
Hyland Software, Analyst and Influencer Relations Lead, 8 years
Salesforce, Global Analyst Relations Manager, 1 years
Sitecore, Director, Analyst Relations and North America Marketing, 3 years
Areas of coverage
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Accelerate Customer Acquisition and Retention
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Analyst Relations Best Practices
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Analyst Relations Impact on the Business
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Analyst Relations Leadership and Evolution
Education
B.A., English Literature, Capital University, with minors in Journalism and Music
Top Issues That I Help Clients Address
How do I leverage analyst insight to support and influence decision making?
How to I harness and align the skill of my analyst relations talent?
How do I obtain stakeholder buy-in for my AR program?
How to I leverage analyst insight to directly and indirectly shape to drive customer acquisition and retention strategies?
How can we utilize analyst insight to stay ahead of market dynamics and competitive threats?