Gartner Expert

Mark Paine

VP Analyst

Mark Paine is an analyst within the Tech Marketing and AR team (Cross-Market/Product sub-team). Mark's focus is route to market selection, global and regional channel strategy, channel programs, through and to partner marketing, partner ecosystems and channel sales enablement.

Previous experience

From 1992 through 2010, Mr. Paine carried out a variety of channel sales roles within Microsoft, including managing some of the largest U.K. channel partners before leading Partner Strategy and Programs for the Western European region. Responsibilities included driving Western European partner enablement, retention and recruitment across the 12 European countries, as well as developing advanced capacity planning methods to forecast channel requirements to meet regional business development objectives.

Prior to joining Gartner in 2013, Mr. Paine fulfilled a number of advisory and consulting roles for channel businesses within the Unified Communication, Business Intelligence and Systems Integrator sectors and was also Account Director at a sales and marketing consulting services company, assisting the channel to grow sales, increase market share and build new services.

Before his years in Microsoft, he worked at Olivetti and Marconi (part of GEC) in product marketing and IT implementation, respectively.

Professional background

Microsoft, Partner Strategy and Programs Director - Western Europe, 17 years

Olivetti, Product Manager, 3 years

ResourceiT Consulting, Alliances Director, 2 years

Areas of coverage
  • Refine Tech Marketing Approaches

Education

Bachelor of Science, Nautical Studies, With Honors

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Top Issues That I Help Clients Address

01

Building or optimizing channel partner programs

02

Route to market assessment

03

Partner marketing approaches and strategies

04

Creating a compelling proposition to recruit partners

05

Building partner ecosystems